Lucire
The global fashion magazine November 13, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

Venez dans le monde réel

November 14, 2022/10.22

Le monde de la mode parle encore de phénomènes virtuels, mais les méthodes traditionnelles vont tenir la distance, écrit Jack Yan […]

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Come into the real world

/10.08

The fashion world is still talking about virtual phenomena but traditional methods are going to last the distance, writes Jack Yan […]

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New book steers readers through the world of haute and luxury brands

April 7, 2022/1.28

  Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Lucire publisher Jack Yan authored the foreword. Mihailovich had been a long-time member of Medinge Group, which Yan […]

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Brands need special spaces in the metaverse, rather than mixing it with everyone

March 30, 2022/12.05

There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]

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A sense of belonging

June 17, 2020/11.16

Jack Yan Above: Wellington, New Zealand’s Lambton Quay, normally a main thoroughfare, during that country’s lockdown. Over the last two issues of Lucire KSA, we ran a story each on COVID-19. The first examined how companies fared after previous economic crises, looking at the past for answers. Last month, we examined what companies were doing […]

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