The fashion world is still talking about virtual phenomena but traditional methods are going to last the distance, writes Jack Yan […]
November 14, 2022/10.08
Category: branding
Lancia’s Design Day marks a renaissance for the storied Italian brand
November 10, 2022/5.37
A brand that had been expected to die under Fiat Chrysler Automobiles, Lancia is enjoying a revival under Stellantis, with its history inspiring three new models to début through the 2020s […]
Stefan Engeseth proposes a swimsuit idea for Gymshark
September 14, 2022/18.29
The creative futurist and author says Gymshark could have a swimwear range with a shark print—and goes further on how the company could promote it, while helping the planet’s ecosystem at the same time […]
New book steers readers through the world of haute and luxury brands
April 7, 2022/1.28
Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Lucire publisher Jack Yan authored the foreword. Mihailovich had been a long-time member of Medinge Group, which Yan […]
Brands need special spaces in the metaverse, rather than mixing it with everyone
March 30, 2022/12.05
There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]
June 17, 2020/11.16
Jack Yan Above: Wellington, New Zealand’s Lambton Quay, normally a main thoroughfare, during that country’s lockdown. Over the last two issues of Lucire KSA, we ran a story each on COVID-19. The first examined how companies fared after previous economic crises, looking at the past for answers. Last month, we examined what companies were doing […]
Instagram won’t replace the fashion magazine
January 31, 2020/12.14
Lindsay Adler Above: The cover from Lucire KSA, January 2020, modelled by Camille Hyde with fur by House of Fluff. Photographed by Lindsay Adler Photography, styled by Cannon/the Only Agency, hair by Linh Nguyen, and make-up by Joanne Gair using Danessa Myricks Beauty. A few weeks ago, I got out of the habit of Instagramming. […]
Kelly Rowland and Fabletics release third activewear collaboration for winter ’20
January 2, 2020/15.18
Fabletics, the lifestyle brand co-founded by actress Kate Hudson, has teamed up for winter 2020 with musician Kelly Rowland, marking their third collaboration. Launched January 1, the affordable collection features warm tones of espresso, maroon and tan, using soft performance fabrics. There are new wide-leg pants, leggings, ribbed seamless bras (with new halter and […]
Beyoncé relaunches Ivy Park with an Adidas collaboration
December 20, 2019/0.51
Melina Matsoukas Mason Poole The Beyoncé–Adidas collaboration will bear fruit on January 18, with the release of the first Adidas × Ivy Park collection. Announced last April, after Beyoncé’s Parkwood Entertainment company acquired all of the Ivy Park brand that once partnered with Topshop’s Sir Philip Green, the athleisure collection features performance gear including […]
Lancôme opens first flagship store at 52 Champs-Élysées
December 4, 2019/21.48
Lancôme, part of the L’Oréal group and the number-one luxury beauty brand in the world, has opened its first flagship store at 52, Champs-Élysées, in Paris, with a two-storey, 300 m² space showcasing all their lines, beauty technology, and gift personalization. Designed to be immersive, the entrance space is called ‘the Joy of Now’, […]
