Recent articles on the Lucire site: from Levi’s to Hugo Boss
Some odds and ends from the last few weeks on the site that we might not have mentioned at ‘Insider’: Levi’s broadcasts in colour: the autumn–winter 2008 denim range; Sugarluxe’s high gloss: Chandra Michaels, the artist behind hot luxury brand Sugarluxe, held a trunk show at Austin’s beautiful Blanton Museum of Art; Talking Man to […]
The Vista Group comes to order
[Cross-posted] I had a great lunch (to which I was on time) with Wellington bloggers Jim Donovan and Mark Di Somma at Vista, which now seems to be a monthly gig, discussing business and branding. Funnily enough, the Trelise Cooper brand did come up (just blogged about it, guys), but we also talked about the […]
Treliske v. Trelise wouldn’t be easily won
[Cross-posted] If you read between the lines, you probably could detect I wasn’t terribly thrilled about the Trelise Cooper Ltd. v. Cooper and other case from 2005 to 2007. It was brand-damaging for Trelise Cooper, probably stressful for Tamsin Cooper, and at the end of the day, I had my doubts on whether the burden […]
Lucire’s Thai edition released
Our friend Miguel has his copies of Twinpalms Lucire from the printer—and tells me that the magazines are looking beautiful. As mentioned last month, Lucire launched in Thailand this week, in collaboration with Twinpalms Phuket. We had an amazingly smooth working relationship with the magazine’s art director and editor, Miguel Kirjon, at Asia Design […]
Adidas launches Originals Denim by Diesel range
H&M has been collaborating with top labels such as Stella McCartney and Roberto Cavalli for a while, and now, Adidas has launched its co-branded line with Diesel. Last year, we checked out the Diesel fragrances, and we’ve covered the jeans for ages, so this does seem to be the brand’s period in the Zeitgeist. […]
Lucire, the international fashion magazine headquartered in New Zealand, has announced that it has collaborated with the Twinpalms Phuket resort and Asia Design Consultants Ltd. to see an extra print edition in Thailand. Twinpalms Lucire launches February 20 with 5,000 copies distributed through the Surin Beach, Phuket resort and its sister properties. The magazine has […]
Join in the Project Runway–Levi’s 501 Design Challenge through Lucire
Readers will notice the Levi’s 501 Design Challenge graphic on our home page today, which is tied to the Project Runway competition on TV. The challenge: to create iconic looks based on pairs of Levi’s 501 jeans and the trucker jacket. But now, you can join in the fun. On the Design Challenge page at the Levi’s […]
New Corvette and Caddy are hardly gas misers
General Motors’ latest video is pretty unconvincing. While it has alternative-fuel cars at the Detroit Auto Show on this week, the ones that are ready for sale are, for want of a better term, gas guzzlers. And they need to be promoted. The Chevrolet Corvette ZR-1 and Cadillac CTS-V look the business, and GM says that it’s […]
Tata Nano—the Rs. 1 lakh car revealed
I would say that the new Tata Nano, the Rs. 1 lakh ($2,500) car revealed by Tata Motors at the New Delhi Auto Expo a few hours ago, exceeds the expectations of those who were predicting something that looked more motorcycle than automobile. As we led up to today’s unveiling of the revolutionary small […]
Victoria Beckham in Elizabeth Mason Couture—how the choice came about
While we have the ‘Scene’ section in some of the print editions of Lucire, we aren’t exactly a paparazzi magazine. However, every now and then we do come across shots that may be of interest independently of the events we attend, such as these two. Both are of Victoria Beckham: the first, she wears the Elizabeth […]
