Lucire
The global fashion magazine March 27, 2025 
Out now: Lucire issue 50, with free postage for UK

Piki Poma creates sustainable fashion made from innovative recycled fibre

July 24, 2021/12.02

Sisters Mirna Litović and Ida Babić have created their sustainable label, Piki Poma, with a skirt, two dresses and a scarf made from Repreve, a 100 per cent recycled fibre made from transformed PET plastic bottles.    The Baal skirt, Fabela slip-on dress, Tago tunic–dress and Momi scarf have a textured, crushed, and pleated appearance. […]

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Stefania Ferrario would rather go naked than wear wool in latest PETA PSA

July 20, 2021/11.08

PETA’s latest spokesperson in its ‘I’d rather go naked’ campaign is Stefania Ferrario, the Australian model who’s urging people to ‘leave wool behind’.    Ferrario’s message is that ‘Ewe can do better! Wear vegan.’    In the campaign video shown below, Ferrario says, ‘Workers are being paid for the volume of wool they’re producing, so […]

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Made out of What?!: a digital magazine considers sustainability and style

July 12, 2021/16.43

How to merge sustainable vision and fashion? A tough call, and many are still rushing at the answer. A few years ago the American art visionary Denise Domergue established a not-for-profit to engage the first half of that question in the context of art.    The Made Out of What?! initiative has mounted exhibitions, sponsored […]

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Top-tier luxury offerings in Saint-Tropez

June 30, 2021/19.04

In February, we reported the reopening of favourite properties in Saint-Tropez. Word has just come in that Airelles Château de la Messardière reopens July 1 with two exceptional luxury offerings of interest.    First, from July 1 to October 10, 2021, Château de la Messardière will partner with world-renowned chef Nobu Matsuhisa. The pop-up restaurant […]

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Protest Sportswear releases fourth Green Up challenge: cleaning up Costa Rica

June 23, 2021/0.41

Protest Sportswear is walking the talk with two surfers—Alazne Aurrekoetxea and Laura Coviella—heading to Costa Rica to help clean up the shores as part of their Green Up the Ocean project.    They helped with the efforts to collect single-use bottles, and tied them together with some bamboo and turned them into a “green” board. […]

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Pressology launches beauty range with Ayurvedic principles

May 25, 2021/9.46

Pressology, founded in San Francisco by cell and molecular biologist Sally Nasser, is a conscious plant-based Ayurveda beauty brand using USDA-certified organic formulations to heal and enhance the skin. Ingredients include Moringa oil, lentils, turmeric and jasmine, and the products are all made in San Francisco by strong women of colour.    Nasser has a […]

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Monokel Eyewear introduces biodegradable sunglasses

May 6, 2021/12.08

Stockholm archipelago-based Monokel Eyewear has always made sunglasses that last, but its latest collection ensures that they do—only up to a point.    Its spring–summer 2021 collection, anchored on the Edvard Munch quotation, ‘From my rotting body, flowers shall grow, and I am in them, and that is eternity,’ is fully bio-based and biodegradable, with […]

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Lancôme and Muséum national d’histoire naturelle to preserve endangered plant species

April 22, 2021/12.29

F.-G. Grandin/MNHN; top photo by Agnès Iatzoura/MNHN Lancôme has partnered with the Muséum national d’histoire naturelle (National Museum of Natural History) with the aim of preserving endangered plant species, in a new conservation project.    In a statement, its global brand president Françoise Lehmann said, ‘We are proud to participate in the conservation of endangered […]

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Another positive step: Living Nature certified Zero Plastic Inside

January 29, 2021/23.57

Trust Living Nature to take another move on behalf of our planet. The brand is already famous for what it leaves out, and has received internationally recognized certifications for its claims, and the latest—Zero Plastic Inside—is yet another that can give consumers assurance that the product doesn’t contain microplastics and microbeads.    Zero Plastic Inside […]

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