Lucire
The global fashion magazine March 20, 2025 
Out now: Lucire issue 50, with free postage for UK

Lily James fronts new campaign from Natural Diamond Council

September 8, 2022/20.11

  Lily James is the new ambassador for the Natural Diamond Council, débuting in its global advertising campaign, with the tagline ‘To treasure, now and forever.’ The campaign has been filmed in London, where James resides. ‘Women self-purchasing natural diamond jewellery continues to be a dominant growth driver for the sector,’ said David Kellie, CEO […]

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The people of Lucire

June 23, 2022/13.11

In another entry for our 25th anniversary, Jack Yan recalls some of the people who helped get us to this milestone […]

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Publisher’s picks: a selection of our favourite Lucire print covers

March 11, 2022/20.21

With our 25th anniversary, I’ve been wanting to look back through some of our shoots. Originally I had the idea of looking back at our favourite photographers, but that proved impossible, as there are so many styles and approaches that we can’t fairly rank one above another. In the overwhelming majority of cases, we’ve loved […]

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Noting the changes behind the scenes

February 13, 2022/12.16

  It’s so nice to see Kayane Mahrejian, the subject of our latest fashion feature on the Lucire website, enjoy her copy of Lucire KSA, where her story first appeared. Thank you for sharing this tastefully arranged photo with your Instagram followers.   As some of you have noticed, this site is working more smoothly […]

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Prince William visits Expo 2020 Dubai for UK National Day

February 10, 2022/15.51

  HRH Prince William, the Duke of Cambridge, has visited Expo 2020 Dubai as part of its UK National Day. It marks his first official visit to the UAE. The celebrations featured the Queen’s Baton Relay, which is passing through the national pavilions of British Commonwealth countries. Prince William also highlighted two Royal Foundation programmes, […]

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Wishing all a happy 2021!

December 31, 2020/23.05

Happy 2021 to our readers and supporters!    Twenty twenty was tough, and along with the rest of you, we felt it. But believe it or not, commercially it wasn’t our toughest year—you can look back at 2005–6 for that, and long-time readers will recall that by January 2006 there were preciously few articles being […]

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Cover design notes on our 23rd birthday

October 20, 2020/10.25

We’ve happily been able to add a few more covers to the montage we published last year on the occasion of our 22nd anniversary. Now 23, we thought an update was in order, and we’ve included our latest issue, which you can order now.    The story of Lucire’s founding has been covered elsewhere, during […]

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A sense of belonging

June 17, 2020/11.16

Jack Yan Above: Wellington, New Zealand’s Lambton Quay, normally a main thoroughfare, during that country’s lockdown. Over the last two issues of Lucire KSA, we ran a story each on COVID-19. The first examined how companies fared after previous economic crises, looking at the past for answers. Last month, we examined what companies were doing […]

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