Lucire
The global fashion magazine May 28, 2022 

A trio of fragrance débuts from Versace, Jean Paul Gaultier, and Carolina Herrera

Filed by Lucire staff/December 22, 2020/7.58

Versace Eros eau de parfum hits counters in New Zealand on January 7, priced at NZ$165 for 100 ml.    A woody, oriental scent, it has head notes of Italian lemon and mandarin, mint oil and candied apple, a heart featuring geranium, sage and Ambermax, and end notes of cedarwood, vetiver, patchouli, sandalwood and vanilla. […]

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In brief: Evesome’s summer ’21; the Cube handbag; and Bogner’s face masks

Filed by Lucire staff/November 27, 2020/8.25

Summer fresh Evesome, the French boho chic label, has released its summer 2021 range, made of tweed, and 58 per cent cashmere, 42 per cent linen. Made in France, Eve de Rothiacob’s latest collection continues to use high-quality fabrics and luxury fibres, with each part made individually by hand. She says she is a fan […]

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Giving a gift with heart at Zegna, to help a nature reserve

Filed by Lucire staff/November 12, 2020/9.08

Lucire is the first fashion partner of UN Environment. Ermenegildo Zegna is offering a wooden heart sculpture with the words ‘From the heart of Oasi Zegna’ engraved upon it. Oasi Zegna refers to the company’s 100 km² nature reserve in Trivero, where founder Ermenegildo Zegna began planting over 500,000 trees since the 1930s.    With […]

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Versace Dylan Turquoise for her launching October 25; Hailey Bieber, Bella Hadid front campaign

Filed by Lucire staff/October 22, 2020/10.17

New Zealand will see the launch of Versace Dylan Turquoise for her, the fragrance fronted by model Hailey Bieber, on October 25.    Bella Hadid also features in the fragrance’s television commercial, along with Louis Baines.    The campaign was shot in Cavallo Corsica. Harley Weir photographed the campaign, while Gordon von Steiner directed the […]

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Paul & Shark turns seconds into unique retail items, saving them from destruction

Filed by Lucire staff/October 20, 2020/9.54

Lucire is the first fashion partner of UN Environment. Italian luxury sportswear label Paul & Shark is doing its bit to curb waste from the fashion production process: the garments that fail its quality control aren’t scrapped, but, instead, repaired by hand and turning them into unique pieces, then sold as limited-edition clothing.    Its […]

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Campari aligns itself with cutting-edge creators in latest digital campaign

Filed by Lucire staff/October 6, 2020/11.12

Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’    As a brand that sees itself as visionary—it has played its part in the creation […]

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Net-à-Porter offers limited-edition luxury items for Qixi Festival

Filed by Lucire staff/August 20, 2020/6.13

In time for the Qixi Festival, often branded in the occident as the Chinese Valentine’s Day, Net-à-Porter has unveiled its social media campaign featuring five short romantic videos, of people meeting their loved ones at different ages. In addition, celebrity couple model Emma Pei (裴蓓) and Rojamtic Wang (王朱筱寅), who had appeared together promoting Princess […]

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Fashion round-up: Malo’s autumn–winter 2020–1; earrings for masks; Sanuk and Airstream partner

Filed by Lucire staff/July 31, 2020/12.02

Malo Cashmere has released its autumn–winter 2020–1 collections for men and women, dubbed Heritage & Future. The Italian label likens its textures, patterns and geometric designs to the architecture of Firenze, which inspired the collection. The theme is based around mesh and weaves, reinterpreting its Florentine heritage in a contemporary way. Colours are natural, reflecting […]

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Cashmere knitwear label Malo opens new boutique in Verona on July 14

Filed by Lucire staff/July 11, 2020/10.22

Stefano Lanza In another sign of Italy beginning to open up again in the wake of the COVID-19 pandemic, Malo, the Florentine cashmere knitwear brand, will open a new boutique in Verona, at 41, Corso Porta Borsari, behind Piazza della Erbe, on July 14. And it appears to be the first in a line of […]

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Lady Gaga is the face of Valentino’s upcoming Voce Viva perfume

Filed by Lucire staff/July 10, 2020/23.22

Filippo Monteforte; Maria Moratti/Contigo Lady Gaga is now officially the face of one of Valentino’s perfumes, the upcoming Voce Viva, by creative director Pierpaolo Piccioli with Valentino Beauty.    The new campaign breaks in September with the perfume’s release.    ‘Lady Gaga means freedom, self-consciousness, pure hear,’ said Piccioli. ‘Her participation in this campaign elevates […]

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