Lucire
The global fashion magazine April 24, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Chiara Ferragni is Hublot’s newest brand ambassador

September 9, 2021/11.51

Influencer and blogger Chiara Ferragni is the new ambassador for Hublot, joining Pelé, Novak Djoković, Dina Asher-Smith, Usain Bolt, and three Michelin-star chef Clare Smyth.    Ferragni came to prominence 12 years ago with her blog, The Blonde Salad, and became one of the most influential fashion bloggers in the world. She created a fashion […]

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In brief: Evesome’s summer ’21; the Cube handbag; and Bogner’s face masks

November 27, 2020/8.25

Summer fresh Evesome, the French boho chic label, has released its summer 2021 range, made of tweed, and 58 per cent cashmere, 42 per cent linen. Made in France, Eve de Rothiacob’s latest collection continues to use high-quality fabrics and luxury fibres, with each part made individually by hand. She says she is a fan […]

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Giving a gift with heart at Zegna, to help a nature reserve

November 12, 2020/9.08

Lucire is the first fashion partner of UN Environment. Ermenegildo Zegna is offering a wooden heart sculpture with the words ‘From the heart of Oasi Zegna’ engraved upon it. Oasi Zegna refers to the company’s 100 km² nature reserve in Trivero, where founder Ermenegildo Zegna began planting over 500,000 trees since the 1930s.    With […]

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Paul & Shark turns seconds into unique retail items, saving them from destruction

October 20, 2020/9.54

Lucire is the first fashion partner of UN Environment. Italian luxury sportswear label Paul & Shark is doing its bit to curb waste from the fashion production process: the garments that fail its quality control aren’t scrapped, but, instead, repaired by hand and turning them into unique pieces, then sold as limited-edition clothing.    Its […]

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Campari aligns itself with cutting-edge creators in latest digital campaign

October 6, 2020/11.12

Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’    As a brand that sees itself as visionary—it has played its part in the creation […]

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Net-à-Porter offers limited-edition luxury items for Qixi Festival

August 20, 2020/6.13

In time for the Qixi Festival, often branded in the occident as the Chinese Valentine’s Day, Net-à-Porter has unveiled its social media campaign featuring five short romantic videos, of people meeting their loved ones at different ages. In addition, celebrity couple model Emma Pei (裴蓓) and Rojamtic Wang (王朱筱寅), who had appeared together promoting Princess […]

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