Lucire
The global fashion magazine January 29, 2023 

Campari aligns itself with cutting-edge creators in latest digital campaign

October 6, 2020/11.12

Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’    As a brand that sees itself as visionary—it has played its part in the creation […]

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Net-à-Porter offers limited-edition luxury items for Qixi Festival

August 20, 2020/6.13

In time for the Qixi Festival, often branded in the occident as the Chinese Valentine’s Day, Net-à-Porter has unveiled its social media campaign featuring five short romantic videos, of people meeting their loved ones at different ages. In addition, celebrity couple model Emma Pei (裴蓓) and Rojamtic Wang (王朱筱寅), who had appeared together promoting Princess […]

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Fashion round-up: Malo’s autumn–winter 2020–1; earrings for masks; Sanuk and Airstream partner

July 31, 2020/12.02

Malo Cashmere has released its autumn–winter 2020–1 collections for men and women, dubbed Heritage & Future. The Italian label likens its textures, patterns and geometric designs to the architecture of Firenze, which inspired the collection. The theme is based around mesh and weaves, reinterpreting its Florentine heritage in a contemporary way. Colours are natural, reflecting […]

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Cashmere knitwear label Malo opens new boutique in Verona on July 14

July 11, 2020/10.22

Stefano Lanza In another sign of Italy beginning to open up again in the wake of the COVID-19 pandemic, Malo, the Florentine cashmere knitwear brand, will open a new boutique in Verona, at 41, Corso Porta Borsari, behind Piazza della Erbe, on July 14. And it appears to be the first in a line of […]

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Lady Gaga is the face of Valentino’s upcoming Voce Viva perfume

July 10, 2020/23.22

Filippo Monteforte; Maria Moratti/Contigo Lady Gaga is now officially the face of one of Valentino’s perfumes, the upcoming Voce Viva, by creative director Pierpaolo Piccioli with Valentino Beauty.    The new campaign breaks in September with the perfume’s release.    ‘Lady Gaga means freedom, self-consciousness, pure hear,’ said Piccioli. ‘Her participation in this campaign elevates […]

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Milanese architectural firm creates interiors for SKP malls in Beijing and Xi’an

June 2, 2020/12.32

Above: SKP in Xi’an. Dirk Weiblen; Univochi; Alan Grilo Above: Designs by Vudafieri Saverino Partners for SKC’s men’s, women’s, lifestyle, home and footwear spaces. With China and Italy steadily reopening, it’s little surprise that a great deal of news is from those countries.    Vudafieri Saverino Partners, the Milanese architectural firm with a base in […]

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Instagram round-up, May 27: as some emerge from lockdown

May 27, 2020/10.26

As some celebrities and models continue with lockdown, and others are starting to emerge from theirs, their Instagrams are a far more mixed bag than when we began peering into them again earlier this year.    While a few months ago, there were express acknowledgements of the COVID-19 pandemic, this week there was no caption […]

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