Campari aligns itself with cutting-edge creators in latest digital campaign
Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’ As a brand that sees itself as visionary—it has played its part in the creation […]
Net-à-Porter offers limited-edition luxury items for Qixi Festival
In time for the Qixi Festival, often branded in the occident as the Chinese Valentine’s Day, Net-à-Porter has unveiled its social media campaign featuring five short romantic videos, of people meeting their loved ones at different ages. In addition, celebrity couple model Emma Pei (裴蓓) and Rojamtic Wang (王朱筱寅), who had appeared together promoting Princess […]
Fashion round-up: Malo’s autumn–winter 2020–1; earrings for masks; Sanuk and Airstream partner
Malo Cashmere has released its autumn–winter 2020–1 collections for men and women, dubbed Heritage & Future. The Italian label likens its textures, patterns and geometric designs to the architecture of Firenze, which inspired the collection. The theme is based around mesh and weaves, reinterpreting its Florentine heritage in a contemporary way. Colours are natural, reflecting […]
Cashmere knitwear label Malo opens new boutique in Verona on July 14
Stefano Lanza In another sign of Italy beginning to open up again in the wake of the COVID-19 pandemic, Malo, the Florentine cashmere knitwear brand, will open a new boutique in Verona, at 41, Corso Porta Borsari, behind Piazza della Erbe, on July 14. And it appears to be the first in a line of […]
Lady Gaga is the face of Valentino’s upcoming Voce Viva perfume
Filippo Monteforte; Maria Moratti/Contigo Lady Gaga is now officially the face of one of Valentino’s perfumes, the upcoming Voce Viva, by creative director Pierpaolo Piccioli with Valentino Beauty. The new campaign breaks in September with the perfume’s release. ‘Lady Gaga means freedom, self-consciousness, pure hear,’ said Piccioli. ‘Her participation in this campaign elevates […]
Milanese architectural firm creates interiors for SKP malls in Beijing and Xi’an
Above: SKP in Xi’an. Dirk Weiblen; Univochi; Alan Grilo Above: Designs by Vudafieri Saverino Partners for SKC’s men’s, women’s, lifestyle, home and footwear spaces. With China and Italy steadily reopening, it’s little surprise that a great deal of news is from those countries. Vudafieri Saverino Partners, the Milanese architectural firm with a base in […]
Instagram round-up, May 27: as some emerge from lockdown
As some celebrities and models continue with lockdown, and others are starting to emerge from theirs, their Instagrams are a far more mixed bag than when we began peering into them again earlier this year. While a few months ago, there were express acknowledgements of the COVID-19 pandemic, this week there was no caption […]
In brief: Lamborghini, ID Emerging Designers go virtual; Net-à-Porter, Godiva commemorate 520
During a global pandemic, how do you launch a new model? Lamborghini believes augmented reality is the way, and employed the technique for Iphones and Ipads for its Huracán Evo rear-wheel-drive Spyder. By visiting lamborghini.com on an Iphone or Ipad, tap ‘See in AR’ and the car can be seen in the space of your […]
Italian footwear brand DIS gets creative: an app that measures your feet for hand-made shoes
In Italy, where COVID-19 has had a massive impact on daily life, Design Italian Shoes (DIS), a start-up specializing in fully customizable, Italian-made footwear, has innovated with an app that scans your feet to allow them to create made-to-measure shoes. And in the spirit of the times, DIS says it will make its technology open […]
Lego Technic and Ducati re-create Panigale V4 R; Ferrari helps with COVID-19 fight
For both adults and children alike, Lego has worked the Italian motorcycle manufacturer Ducati, to re-create the Panigale V4 R in miniature. Part of the Lego Technic range for older children, the model can teach them how the two-speed gearbox activates the V4 engine, and how the suspension and steering work. It is the first […]
