The new Zinio edition, downloadable now
Due to a licensing mix-up with the US edition, we went on Zinio, then went off Zinio, and it was due to the New Zealand and Australian of?ces of this digital magazine delivery service that we had things sorted out for Lucire’s issue 23. Last week, we uploaded issue 24, which took a tad longer […]
When fashion and beauty magazines bore
A designer, who shall remain nameless, recently said that Lucire was the only New Zealand [fashion] magazine she knew of that had any real journalism in it. I was very happy to hear that feedback, and it seems the concern of fashion magazines lacking depth is something shared by others. Stevie Wilson, Lucire’s former US […]
Renewing our link to TopButton.com
This week, we renewed our acquaintance with Mike Feldman at TopButton.com, which we knew many years ago as NYSale.com. I remember meeting up with Mike and his wife Dianna mere weeks before 9-11 at the Penn Club at the NYSE, and over the years, we’ve maintained our websites’ respective links to one another. We’ve put a […]
The folly of geo-targeting in a world of global brands
In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone. Somewhere this century, advertising decided to take a backward step, […]
Backstage at Karen Walker, spring–summer ’08
Backstage with Karen Walker and her beauty team was lead make-up artist Romy Soleimani, collaborating with the designer on the look for her spring collection. I got a chance to catch her at the right moment in the midst of organized chaos. It’s not an easy job to chat and keep the focus on getting […]
Ugly Betty gives the wrong idea
I know there were a lot of Ugly Betty advertisements on the Lucire site today, as the show premières for its new season on ABC in the US. Call it good targeting: those into fashion might be in to Ugly Betty, as many of our interns are. And I have heard of some admit that they expected to be […]
Many years ago, I received an email from a group titled something along the lines of the African–American Fashion Designers, inviting us to the group’s shows in New York. I said to an editor of ours, ‘But we don’t support a White Fashion Designers of America.’ He replied, ‘Yes we do. It’s called New York Fashion […]
Lucire does a special Zinio edition
To complement the next printed Lucire, there will be a special edition in Zinio, which I am quite excited about. As many of you know, you can purchase and download a digital replica of the print edition of Lucire via Zinio. Instead of the 164 pp. edition that we print, the Zinio edition of issue 24—which is […]
Amber Peebles, Amanda Tomasoa on the Lucire brand
[Cross-posted] Another “refugee” story from 2006, already posted to my personal blog. But I think it’s worth a re-run, now that a Lucire blog exists. Amber Peebles, Miss World New Zealand 2003–4 and now an MTV New Zealand host, is a bit of a fashion designer in her own right. She made the lace top […]
How to spot a fake pull letter
It came to my attention today that someone is going around New York with a stylist’s pull letter apparently signed by me. Thanks to a showroom rep who had excellent instincts, I was alerted. His words: ‘He was suspicious from the get go. I’m glad I check[ed] this out. I work with a few of […]
