Lucire
The global fashion magazine May 19, 2025 
Out now: Lucire issue 50, with free postage for UK

OK, just one more post on Vogue covers

October 1, 2007/22.46

From Creative Review (“hat tip” to Flypaper): Scott King has done a series of parody Vogue covers, in a “what if?” post-Wintour scenario. Have a glance by clicking on the pic below.    If things come in threes, then this should (hopefully) be the last Vogue post for a while. You may also like Lucire updates: emerging […]

Read more



The folly of geo-targeting in a world of global brands

/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

Read more



This looks familiar

September 30, 2007/12.28

Long-time readers of my personal blog will know why I haven’t paid much attention to Vogue (Red) China but I should have, when blogging about Vogue India earlier. Here was the première issue’s cover there, as posted at Smarter Fashion Blog:    That’s Gemma Ward again in the centre. At least it’s part of the same […]

Read more



Welcome to Vogue India: it’s about time

/4.39

  As someone who has long championed the Asian subcontinent—and Lucire has been linking Indian and Pakistani sites as they came to light over the years—I was happy to see that Vogue India has made it on to newsstands. The new magazine is a milestone in the rise of the subcontinental fashion industry, which arguably […]

Read more



What of the old news page?

September 29, 2007/14.37

Before this blog started, we were collecting feeds from myself, US editor-at-large Summer Rayne Oakes, travel editor Stanley Moss and US correspondent Arabella Marie (pictured at left, in a very Americanized head shot) and putting the headlines and the first few words that followed them on to the Lucire news page.    That page has […]

Read more



Ugly Betty gives the wrong idea

September 28, 2007/1.57

I know there were a lot of Ugly Betty advertisements on the Lucire site today, as the show premières for its new season on ABC in the US. Call it good targeting: those into fashion might be in to Ugly Betty, as many of our interns are. And I have heard of some admit that they expected to be […]

Read more



The race to the catwalk

September 27, 2007/2.57

Many years ago, I received an email from a group titled something along the lines of the African–American Fashion Designers, inviting us to the group’s shows in New York. I said to an editor of ours, ‘But we don’t support a White Fashion Designers of America.’    He replied, ‘Yes we do. It’s called New York Fashion […]

Read more



No longer a myth

/0.29

It’s important for any blog to respect at least some journalistic standards, and I was today alerted to the background behind an earlier story that was criticized on this blog earlier this month.    Miranda Likeman at FashioNZ clears up her side of the story: Yesterday when I mentioned that I thought one show in particular […]

Read more



Nous sommes contents

September 26, 2007/7.23

I sometimes wonder if our overseas readers, for whom the printed Lucires are less accessible, judge the hard copy by the website. In which case, this post is a good idea and may remove some uncertainties.    Before it is deleted, I retrieved the raw text ?le of the contents’ page from issue 24. This was […]

Read more



Jennifer Hawkins, as originally destined for Lucire

September 25, 2007/13.38

For whatever reason, we have photographs on file here at Lucire that do not get published. Such as this 2006 pic of Miss Universe 2004 (and Miss Australia 2004) Jennifer Hawkins, which we could have run in our ‘Scene’ section if it were not for some questionable staffers a year ago. And since Laural Barrett, […]

Read more



JY&A Media symbol