Lucire
The global fashion magazine July 12, 2025 
Out now: Lucire issue 51, with free postage for UK

Mailing follies

October 2, 2007/1.16

A recent (pre-move) conversation between editor Laura Ming-Wong and someone in the US sending her samples for consideration in the fashion section of Lucire went something like this.    ‘Have you received the samples yet?’    ‘No, where did you send them?’    ‘Laura Ming-Wong, Editor, Lucire, 2/20 Egmont Street, Wellington 6011, China.’    China?    Let me repeat that: […]

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OK, just one more post on Vogue covers

October 1, 2007/22.46

From Creative Review (“hat tip” to Flypaper): Scott King has done a series of parody Vogue covers, in a “what if?” post-Wintour scenario. Have a glance by clicking on the pic below.    If things come in threes, then this should (hopefully) be the last Vogue post for a while. You may also like For the enjoyment […]

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The folly of geo-targeting in a world of global brands

/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

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Curves are back at Prada

September 30, 2007/1.49

From the Murdoch Press today, reporting from Milano. THE catwalk waif may be losing her sway. Miuccia Prada, the most-watched trendsetter in the fashion world, has signalled a move to curvier models by choosing a busty mannequin to parade a new sweater on the Milan runway where before she had stuck almost exclusively to stick-thin […]

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The race to the catwalk

September 27, 2007/2.57

Many years ago, I received an email from a group titled something along the lines of the African–American Fashion Designers, inviting us to the group’s shows in New York. I said to an editor of ours, ‘But we don’t support a White Fashion Designers of America.’    He replied, ‘Yes we do. It’s called New York Fashion […]

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