And I love being free. The last month has been pretty hectic, with trips around Australia and New Zealand, plus a very eye-opening humdinger of a trip to Taiwan. I’ll give my reasons in depth in a future Lucire, but I think Taiwan is the next big vacation spot. You’d normally think of an island […]
Tesla Roadster delayed, but not due to batteries
Darryl Siry at Tesla Motors sent out an email today advising that The New York Times got an important fact wrong about the production delay facing the Tesla Roadster. On his blog are the facts: I spoke with John Markoff, the author of the article, and he said he was apologetic for the error and […]
A future Lucire Car to Be Seen in?
[Cross-posted] Honda’s Takeo Fukui has said that he will put the world’s ?rst hydrogen fuel-cell car on the market by next year, with a sticker price of around £50,000. The car emits water vapour as its “exhaust”. This is fabulous thinking: rather than hold the technology back, as all the other automakers are doing, […]
Here’s Lucire’s Car to be Seen in 2007, in production and available to the public. The Tesla Roadster might not sound throaty and grunty but for those of us who grew up with Knight Rider, I suspect we will not care. And the rich environmentalists and celebs who will buy one certainly won’t. You may […]
The new Zinio edition, downloadable now
Due to a licensing mix-up with the US edition, we went on Zinio, then went off Zinio, and it was due to the New Zealand and Australian of?ces of this digital magazine delivery service that we had things sorted out for Lucire’s issue 23. Last week, we uploaded issue 24, which took a tad longer […]
The folly of geo-targeting in a world of global brands
In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone. Somewhere this century, advertising decided to take a backward step, […]
Claudia Schiffer: it’s harder for supermodels today
Left: A perfect example of the global fashion story: Claudia Schiffer herself modelling H&M, as featured in Lucire in 2000. Photographed by Max Vadukul. I’m glad someone agrees with me when I said earlier that the great global fashion stories seem to have deserted us—unless you drag in a supermodel from the 1980s or 1990s. And […]
Get Frank launches—with a little help from Lucire
Rich and Mitch at Get Frank have launched their site (which is featured in the next print Lucire). And with a little help from yours truly, now doubling as the motoring writer there. Sure, the first piece is a re-run from Lucire (we’ve agreed to license content to Get Frank) but, as far as I […]
Niue levels the playing field through Seekom
[Cross-posted] My friends Nicky and Simon at Seekom have a great new announcement. I have known about this for some time, but the embargo came off today. Imagine: a New Zealand company developing real-time booking software for the tourism industry of an entire country, in this case, Niue. The UNDP, which provided some of […]
