The global fashion magazine January 26, 2023 

Vivaia to give away pairs of eco-friendly shoes to 200 product testers

November 24, 2020/22.14

Vivaia, an eco-friendly footwear brand, is seeking new product testers for its shoes, in a campaign running from November 24 to December 1.    Thread for the shoes’ uppers have been recycled from plastic bottles from the ocean.    The company is looking for 200 testers. Each tester will be given one pair from the […]

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Campari aligns itself with cutting-edge creators in latest digital campaign

October 6, 2020/11.12

Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’    As a brand that sees itself as visionary—it has played its part in the creation […]

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Putting the brakes on fast fashion

August 15, 2020/9.10

Lucire is UN Environment’s first fashion industry partner. Abigail Beall’s statistics in a recent BBC report about clothing recycling make sobering reading. She writes, ‘Around 85% of all textiles thrown away in the US—roughly 13 million tonnes in 2017—are either dumped into landfill or burned. The average American has been estimated to throw away around […]

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Facebook’s demise wouldn’t affect us much

May 30, 2020/11.14

  Like many other publications, Lucire sends updates to Facebook, Twitter and Mastodon. Occasionally we’ll Instagram an image to a story. However, we’ve had reservations about social media, especially Facebook, for over a decade. In November 2010, we wrote on our Facebook page, ‘We have stopped the automated importing of notes to this Facebook page. […]

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Instagram round-up, May 27: as some emerge from lockdown

May 27, 2020/10.26

As some celebrities and models continue with lockdown, and others are starting to emerge from theirs, their Instagrams are a far more mixed bag than when we began peering into them again earlier this year.    While a few months ago, there were express acknowledgements of the COVID-19 pandemic, this week there was no caption […]

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Instagram round-up, April 24: whatever you do, don’t mention the pandemic

April 24, 2020/12.19

There’s a lot happening around this time of year, including the Orthodox Easter, Earth Day, the start of Ramadan, and ANZAC Day, and over the last week, celebrities have been Instagramming in a more positive way, even though the COVID-19 pandemic is very much with us.    Natalia Vodianova (@natasupernova) showed off her dining table […]

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Anne Klein teams up with founder’s granddaughter in COVID-19 initiative

April 20, 2020/15.49

The Anne Klein brand, part of WHP, has teamed up with its founder’s granddaughter, Hello There Collective CEO Jesse Gre Rubinstein, to distribute 100,000 face masks through the company’s supply chain to essential workers and community organizations in the US.    Rubinstein’s agency, specializing in social media, will launch Annie Klein’s social series, featuring individuals […]

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The lockdown continues: celebrity Instagram round-up, April 10

April 10, 2020/10.00

As the COVID-19 lockdown continues in many parts of the world, many celebrities and models are keeping their spirits up, especially to their Instagram audiences.    Winnie Harlow (@winnieharlow) showed photos of her on a New York rooftop with paints in the background, with a positive message: ‘If you can see the light over the […]

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March 28: an Instagram round-up during COVID-19

March 28, 2020/11.44

It’s actually refreshing that we haven’t heard much from celebrities and influencers during the pandemic; instead, press coverage has been on doctors, nurses, other frontline health care personnel, and essential workers who are keeping our countries moving.    Out of interest, we thought we’d take a look at a selection of Instagram accounts—something we haven’t […]

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Twelve things I do to keep balanced while working from home

March 17, 2020/23.08

When I was 13, my father became self-employed after being made redundant at his work. By choice, my mother did the same when I was in my early 20s. They both loved the lifestyle and I imagine it was inevitable I would do the same in my career, beginning at a time when I was […]

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