Priyanka Chopra-Jonas is the new global ambassador and creative collaborator for Max Factor, with the brand changing direction to focus more on personal empowerment and co-creation rather than employing its traditional Hollywood angle.
   Chopra-Jonas, as an actress, producer, philanthropist and UNICEF goodwill ambassador, fits the brand’s new direction, as Stefano Curti, chief brands’ officer at Coty, noted: ‘Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.’
   Chopra-Jonas said, ‘A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador. Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.’
   The first product that Chopra-Jonas will endorse is the FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation, a product that combines primer, concealer and foundation. Chopra-Jonas’s input has included working with the language in the campaign, to accurately reflect her own voice and personal experience with the product.

Do you believe in reincarnation? Whatever your spiritual inclination or philosophy, one fact is certain: skin ageing. The good news is that whether you are on your first, tenth, or hundredth time around, skin care methods and science improve with each passing year to temper the ravages of time.
   This year, prestige brand Ilona Beauty introduces a breakthrough in skin care technology. Beyond C Corrective Serum is the 50-year culmination of pioneering insights from one of the vanguards of the beauty industry, employing pharmaceutical-equivalent discoveries in skin and science.
   While K-beauty may be all the rage the last few years, and French beauty carries a romantic intrigue, Europeans know Hungarians have been the undisputed royalty of skin care for centuries. Budapest alone is home to over 100 mineral thermal springs, and spa visits are a national pastime. Æsthetic practitioners are an esteemed group and must complete a rigorous training programme.
   Today, Ilona, with its Hungarian founder, accesses ground-breaking ingredients and technologies into premium performance formulas designed for consumers who consider skin care a high priority. Beyond C Corrective Serum pushes skin care efficacy beyond the expected and into the exceptional. This skin reincarnating serum, housed in a distinctive dual-sided black and gold vessel, incorporates corrective technologies that reach maximum potency at the moment of unity. The black vessel contains a novel probiotic and micronized niacin while the gold vessel holds a patented, hyper-potent, permeable form of vitamin C integrating into a clinical-grade, one-step, one-minute, fast-acting 25 per cent citrus fruit purée peel. It is formulated with 10 per cent L-ascorbic acid blended with L-lactic acid, Plant C-Stem and retinal to deliver youthful, soft and glowing skin.

Kevin Fox/We Shoot

Irish singer–songwriter Una Healy is the new face of Swedish beauty brand IsaDora.
   Formulated in Sweden and Switzerland, IsaDora is cruelty-free, fragrance-free, tested for sensitive skin, and made in Europe.
   Healy will appear in three seasonal campaigns. A capsule collection tied to her name comprise new products and her favourites from the current IsaDora range.
   Photographs for the campaign were shot earlier this year at Luttrellstown Castle by Kevin Fox of We Shoot with all COVID precautions, according to the company. Make-up and hair were by Sue Brophy, nails by Nagila Santyos, and styling by Corina Gaffey.
   ‘I like to look and feel my best, but my make-up routine needs to fit around my family, career and lifestyle. IsaDora is the perfect partner for me because I am always looking for products that are easy to use, with long-lasting results I feel good about. I live a pretty busy life and I need to know that the products I choose will look as good at 8 p.m. as they did at 8 a.m. I have always had a love for make-up and I was so honoured to have been asked to be the face of such an amazing brand,’ said Healy in a release.
   ‘As our first-ever Irish ambassador, Una Healy is a perfect fit for IsaDora. Her talent, warmth, effortless looks and real beauty embody the IsaDora ethos. Una manages to balance an accomplished career with being a busy mum of two which is what a lot of IsaDora consumers can relate to. We couldn’t be prouder to partner with her. The Irish market is important to us and we are happy to continue investing in growing the brand here,’ said IsaDora Ireland’s Michelle Carr.
   In Ireland, the capsule collection is available from selected Shaws, McCauleys, McCabes, Lloyds and leading pharmacies nationwide, and at McCauley.ie.

Adut Akech is Estée Lauder’s newest brand ambassador, joining the beauty company’s current roster of models, including Ana de Armas, Anok Yai, Bianca Brandolini d’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi.
   Her campaigns for make-up and skin care will begin in July.
   Akech was named model of the year at the Fashion Awards in 2019 and featured on the Time 100 Next list the same year.
   South Sudanese by ethnicity, Akech was born en route to the Kakuma refugee camp in Kenya. Her family then settled in Adelaide, South Australia, where she joined a modelling agency and walked in Melbourne Fashion Week. In 2016, she was cast as a catwalk exclusive in the Yves Saint Laurent spring–summer 2017 show, making her fashion week début. Akech has regularly walked for major labels and appeared in campaigns. She has modelled in editorials in at least seven international editions of Vogue, and covered at least three; she has also appeared in I-D, Elle Hrvatska, L’Officiel Singapore, Numéro, and many others. She recently began working with the United Nations High Commissioner for Refugees (UNHCR) to promote causes supporting refugees around the world.
   ‘To be part of the Estée Lauder family is a dream come true. Estée Lauder has such an amazing heritage, and the story of Mrs Estée Lauder continues to be an inspiration to women around the world. Like her, I hope to inspire girls everywhere to never give up on following their dreams,’ said Akech in a release.
   ‘Adut is one of fashion’s biggest and most influential stars,’ said Stéphane de la Faverie, group president for the Estée Lauder Companies, and global brand president, Estée Lauder and AERIN. ‘We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.’

Chiara Ferragni, who has regularly featured in Lucire’s pages in both print and online, is the new global ambassador for GHD.
   Ferragni, who originally came to the industry’s notice as a blogger, has since branched out into designing and Instagramming (where she has nearly 24 million followers). As a fan of GHD, she said in a release: ‘I’ve used GHD for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for GHD.’
   It marks the first time GHD has appointed an international brand ambassador. The announcement coincides with the 20th anniversary of the brand.
   ‘We are thrilled to welcome Chiara Ferragni as GHD International Brand Ambassador during our 20th anniversary year—she is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital-savvy consumers,’ said Jeroen Temmerman, CEO of GHD. ‘With Chiara’s unparalleled global appeal and GHD leading technology, we are confident this new partnership, and impending new product launch, will help GHD to deliver more good hair days around the world.’
   GHD’s chief marketing officer Montse Passolas added, ‘Chiara Ferragni is an entrepreneur with an undeniable spirit, attitude and unique sense of style—she perfectly embodies the essence and energy of GHD. Chiara was a natural choice for GHD to become international brand ambassador. Chiara loves the brand and genuinely uses it to style her hair, so that it is always flawless and in great condition. She relies on ghd for safer for hair heat styling and long-lasting sleek results.’

Pressology, founded in San Francisco by cell and molecular biologist Sally Nasser, is a conscious plant-based Ayurveda beauty brand using USDA-certified organic formulations to heal and enhance the skin. Ingredients include Moringa oil, lentils, turmeric and jasmine, and the products are all made in San Francisco by strong women of colour.
   Nasser has a background in Ayurvedic medicine and holistic self-care, and says that from a young age, she understood how clean, organic ingredients worked with the natural harmony of the human body. She was sceptical of the ingredients used by many beauty companies and their long-term effects, and began developing her own products using natural ingredients from her parents’ kitchen. She believes in a holistic, whole-body approach, and that what you put on your skin is as important as what you put in your body.
   Items include Pressology’s jasmine rose water, where the jasmine helps with relaxation; its Golden Hour botanical serum with omegas 3, 6, 7 and 9 and vitamins; Moringa Meltdown, a cleansing oil; Moringa Mask, a facial treatment with antioxidants and anti-inflammatory agents; and, what we think is the key product in this launch range, the red lentil enzyme, a facial treatment that fortifies and strengthens skin.
   To take things a step further, Pressology donates 1 per cent of its annual sales to environmental causes, and gives back to Project Night Night, which provides sleep-time essentials to underprivileged babies and children. Find out more and order at pressologyskin.com.