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Zalando’s campaign, with Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, reminds us of the hug

Filed by Lucire staff/December 11, 2020/10.02



Zalando, the online fashion and beauty retailer, released its holiday campaign, entitled We Will Hug Again, last month. New images featuring Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, Munroe Bergdorf, Stella Maxwell, Muslim Sisterhood (Lamisa Khan, Zeinab Salah and Sara Gulamali), and Rain Dove among others have been released to accompany the campaign.
   With COVID-19 still gripping Europe, images of celebrities doing the simple act of hugging—something denied to many as they cannot be in contact with their friends—seem hopeful and aspirational, helping them look to the future.
   In November, Zalando released a video to go with its campaign, called 100 Years of Hugs, along with a series of images, Hug Portraits.
   The retailer is also supporting the Red Cross to help those who may be isolated during the holidays. Consumers are asked to pick a favourite picture of a hug memory, share it on social media, and tag @Zalando and #WeWillHugAgain. For each one, Zalando will donate €5 to the Red Cross.
   Beckham said of the campaign, ‘Human connection and physical embraces are so important in life. At a time when many of us are apart from loved ones, it felt right to partner with Zalando to spread a message of optimism that we will hug again. These images are deeply personal to me and show moments I don’t often share, but now is the time to be thankful for the great moments we’ve had and look forward to creating many more sometime soon.’
   Bergdorf, who shared an image of her and her friend Billy, said, ‘My camera roll is full of so many gorgeous cuddles and hugs with family and friends that I was spoilt for choice. It’s lovely to look back on past moments and know that, even while things can be challenging right now, we will create many more memories like these in the future. Our loved ones are our support systems, they allow us to feel seen, heard and understood. I’m going to miss seeing so many of them over the festive season but I know we have so many amazing times to come. I’m glad to be part of spreading a bit of positivity and part of a campaign that is helping support those that need human connection the most.’
   Zalando’s Natalie Wills, its global director of social media and consumer PR, added, ‘We’re delighted that so many of the industry’s most well-known faces have lent their voices to share this positive message. The images they’ve shared celebrate the beauty of human connection, and we want to inspire the feeling of hope and optimism in these challenging times. It was also important to us to use this campaign as another opportunity to give back to the community and the support Red Cross on their mission to bring connection and support to those that need it most during this period.’






 


Gemma Chan announced as L’Oréal Paris’s newest international ambassador

Filed by Lucire staff/November 17, 2020/20.35

English actress Gemma Chan (陳靜) has been announced as L’Oréal Paris’s newest spokeswoman. Already a familiar face to many readers, from an extensive résumé dating back to the mid-2000s—Doctor Who, Sherlock, Secret Diary of a Call Girl, and Humans among her TV work—Chan was probably noticed more by US audiences when she appeared in Crazy Rich Asians in 2018, followed by Captain Marvel in 2019. Her role in the anthology series I Am, which she co-developed and where she played Hannah in the third entry (‘I Am Hannah’), was highly acclaimed. In December, Chan will star alongside Meryl Streep in Steven Soderbergh’s Let Them All Talk, and next year, in Eternals, another Marvel entry. She also founded her own production company, with the aim of promoting more minority voices.
   An Oxford University and Drama Centre London alumna, Chan has worked as an advocate for or supporter of numerous causes, including UNICEF, the Time’s Up movement, the Justice and Equality Fund, and Cook-19 supporting London health care workers.
   It is her rising international profile that seems to have L’Oréal Paris interested, especially with Chan venturing into blockbuster hits. Says its global brand president, Delphine Viguier-Hovasse, ‘Gemma Chan is proof of the success that happens when you have the confidence to follow your own dreams, and speak up for others to be able to follow theirs. Committed to her causes with innate female strength, she’s a source of inspiration beyond the screen, for young women to be the change. We’re delighted to welcome Gemma to the family.’
   Chan added, ‘I’ve always believed that we should embrace our difference as our strength. So I’m thrilled to join L’Oréal Paris, a family of empowered women of all origins standing together to show the power and beauty of diversity. The L’Oréal Paris message to every woman, “Believe in your self-worth,” is as needed today as ever.’

 


Quincy Brown fronts Coach’s new watch campaign

Filed by Lucire staff/August 3, 2020/14.43


Alessandro Simonetti

Actor and musician Quincy Brown is the new face of Coach’s watch collection.
   The first campaign featuring Brown broke Monday, as Coach launches its C001 watch line. Brown has been photographed by Alessandro Simonetti.
   The C001 range comprises six styles, with numerous options including rubber straps, and stainless steel and ionic-plated bracelets. All feature a unique world time analogue–digital movement, removable case-guard, and a layered dial.
   ‘Quincy is the perfect ambassador to represent this collection. In addition to being true to himself and his art, passionate, enthusiastic, and an all-around good person who cares about the world we live in, Quincy also embodies what Coach stands for: authentic style,’ said Dawn Hurley, vice-president of Coach Watches Movado Group.
   Brown added, ‘Working with Coach has been a dream because it’s about so much more than the æsthetic. We’re not only aligned on values—they’ve always allowed me to be the real me. Finding a partnership like that is priceless. I’m so proud to be part of the C001 watch campaign. In my opinion, time is the most valuable asset in our lives, especially now. We all have the same 24 hours, but it’s what you do with it that genuinely defines who you are.’
   Both Coach and Movado have made a donation to Feeding America to commemorate the launch.
   The watches are available exclusively at coach.com.

 


Former Lucire beauty ed. could be Ms Health & Fitness, with your help

Filed by Lucire staff/July 21, 2020/21.20

Former Lucire beauty editor Angela Braden is in the running for Ms Health & Fitness, vying for the title and the chance to be on the cover of Muscle & Fitness Hers magazine.
   There’s also US$20,000 cash as part of the prize package.
   Angela’s currently 11th in her group, and you can vote for the top 20 before Thursday, July 30, 11 p.m. EDT, so she is in with a decent chance.
   At 47, with two children, Angela says the key to being fit and healthy is to ‘Love yourself.
   ‘Approach everything holistically and in the most natural ways possible, i.e. nourishing yourself with real whole pure food of the highest quality. It’s an inside job. Supplement smart! You don’t need breast or butt implants, only need Superfoods, Emotional Freedom Technique (I’m certified), love, and to harness your sexual energy (follow Kim Anami). It’s life-giving! This pic is no make-up, no filter. No implants. Love your raw self at any age through clean living!’
   Angela plans to donate Emotional Freedom Technique sessions for trauma healing to US military veterans should she win.
   There are free daily votes (a Facebook log-in is required) or you can purchase Warrior Votes. The money they’re raising through these helps Homes for Wounded Warriors, who provide financial assistance and support to US military veterans by building and remodelling their homes to help with their changed abilities.
   Head to mshealthandfitness.com/2020/angela-braden to vote.

 


The Body Shop and Wā Collective help get period products to Kiwis in need

Filed by Lucire staff/July 20, 2020/10.23


The Body Shop is teaming up with Wā Collective to provide free, medical-grade silicone period cups to people and schools in need in New Zealand.
   The New Zealand Government is already tackling period poverty by providing free menstrual products in select Waikato schools, but, as the Body Shop points out, this is only as starting-point and the only products available are tampons and pads.
   The Body Shop supports the use of period cups for environmental reasons, among others: each lasts 10 years, reducing waste going to landfill, and can save the individual a considerable amount of money.
   Currently one in three menstruating students have had to skip class because they do not have access to menstrual products.
   As Wā Collective founder Olie Body points out, ‘Nobody should miss out because of being born with a mighty pair of ovaries.’
   Wā Collective has established women’s health collectives and other contacts to help with distribution.
   It estimates that through its work, it has prevented 2·4 million disposable products going to landfill over the past year, saving people NZ$800,000.
   The campaign will go live in 25 Body Shop stores around New Zealand from August 4.
   Customers can support the initiative by purchasing items from Wā Collective (www.wacollective.org.nz), using the code BODYSHOP for free shipping, or simply donating at any of the Body Shop’s stores nationwide or online at www.thebodyshop.co.nz. Each Wā cup sold subsidizes another for someone in Aotearoa.

 


Sophie Morris live-streams Songs and Stories from the Stage concert on June 18

Filed by Lucire staff/June 15, 2020/22.47

Singer, actor and presenter Sophie Morris will present a live-streamed performance, Songs and Stories from the Stage, from her living room on Thursday, June 18, at 7.30 p.m. NZST (0730 GMT, 8.30 a.m. British summer time), in partnership with Boosted NZ Live. The show will appear on Boosted and on Morris’s Facebook page.
   Morris, who Lucire profiled early in her career as a soprano in 2013, transformed her living room into a stage during the COVID-19 lockdown in New Zealand.
   ‘The world is a little different right now,’ she writes, ‘including the performance world. I wanted to share music and stories from my adventures as a performer—from my living room.’
   Viewers have the option to donate via her Boosted project page, with 50 per cent going to Pet Refuge NZ, a charity providing shelter for pets affected by domestic violence, and helping victims of domestic violence by removing one of the barriers to leaving violent home situations. The funds will help the charity build a new shelter, slated for a 2021 opening.

 


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