Doutzen Kroes launches latest Hunkemöller swimwear, helping to save elephants
Hunkemöller Dutch model Doutzen Kroes has continued to work with Hunkemöller, releasing her latest collection of Doutzen’s Stories swimwear. The latest collection has a responsible angle: Kroes designed the Gold Goddess bikini, with 50 per cent of the profits being donated to Knot on My Planet, a cause that she has supported for several […]
Irina Shayk, and blog and Instagram influencers model for Intimissimi, Hunkemöller
Irina Shayk appears in Intimissimi’s new commercials for its Wool-Silk and Ultralight Cashmere ranges. The new ranges feature silk pyjamas, loose shirts, sports tops and track pants, and long tops that can be worn as dresses. Colours are muted, with blacks, whites and mauves. Chiara Ferragni of The Blonde Salad appears in a […]
Hunkemöller previews Doutzen Kroes in sportswear photo shoot
Doutzen Kroes fans can rejoice if they’re enjoying her work for Dutch label Hunkemöller. Originally signed for two years in September 2016, Hunkemöller has said that Kroes will promote its next sportswear range due out at the end of December. The company released previews last week from the shoot by London-based photographer Jouke […]
News in brief: from the Duke’s wellingtons to MAC’s Shiny Pretty Things
Duke’s wellingtons When the Duke and Duchess of Sussex headed Down Under on their royal tour in late October—and coincidentally wound up about a kilometre from Lucire HQ—in their wardrobe were Muck boots from Australia. The Muck range, for women, men and children, feature premium boots that combine comfort with performance. The Duchess wore the […]
Hunkemöller teams up with Xenia Overdose on limited-edition sportswear collection
We last caught Xenia Adonts, a.k.a. Xenia van der Woodsen, of Xenia Overdose at the Festival de Cannes, as one of the hosts of L’Oréal Paris’s Worth It show—and she’s appeared again, this time as one of the “influencers” modelling Hunkemöller’s Urban Chicx collection. The limited-edition sportswear collection is a collaboration between the Dutch […]
Doutzen Kroes and Hunkemöller preview Christmas campaign
Hunkemöller has previewed its Christmas lingerie campaign with Dutch model Doutzen Kroes. Kroes, who the label first signed for two years beginning in 2016, appears in the campaign with four models, Eli, Daria, Lieke and Bart. The Hunkemöller Christmas collection features lace, straps and rhinestones, in black, red, midnight blue and nude tones. […]
Hunkemöller releases “ambassadors’ collection”, swimwear designed after social media influencers
Hunkemöller has released a limited-edition swimwear collection inspired by its own spokesmodels, Lisa Anckarman, Nora Olivia, and Lynn Quanjel. The trio are social media influencers with respectable Instagram followings: Anckarman with 66,900; Nora Olivia with 54,400; and Quanjel with 58,700. Each was invited to Hunkemöller’s HQ earlier this year to meet with the […]
Doutzen Kroes launches Hunkemöller’s latest sportswear collection
Hunkemöller released the latest edition of its sportswear collection, Doutzen’s Sports Stories, at the end of December, following an event in München hosted by the model herself. The event saw Kroes host a lunch, followed by a barre workout—while wearing her latest collection, of course. The collection features a black base, with pink […]
Doutzen Kroes stars in Hunkemöller’s Glam Collection campaign for Christmas 2017
Hunkemöller Hunkemöller has released images of its latest campaign with Dutch model Doutzen Kroes. In time for Christmas, Hunkemöller has dubbed its latest release the Glam Collection, comprising lingerie, shapewear, bras, robes and slippers. Red makes its appearance in the Glam Collection, with the brand signalling that it could work for either Christmas […]
Doutzen Kroes models Hunkemöller’s latest luxury lingerie, on sale now
Hunkemöller has released images of its latest lingerie collection, starring Doutzen Kroes, who has been the official face of the brand since last autumn. Kroes poses in a luxury boudoir setting, with lingerie to match. The newest Doutzen’s Stories collection features intricate lace detailing with a monochrome palette. The company says the designs hark […]
