Denmark launches clothing with high UV protection
On April 28, Kræftens Bekæmpelse (the Danish Cancer Society) launched a campaign against skin cancer, opened by Crown Princess Mary. Danish designers have created a fashion range high in UV protection made with sustainable materials. The clothes have been tested for ultraviolet radiation with the UV-801 test at the Institute of Technology, Denmark. The video […]
BMW gives X5 and X6 the M treatment
When Hummer is the least fashionable brand on the planet, other SUV manufacturers can take one of two directions: trim down and look responsible, or go sporty and offer those who don’t mind poorer mpg figures a real alternative. BMW has taken the latter. The München-based company couldn’t exactly stop its model plans, and […]
Matthew Williamson explains his collection for H&M
Complementing our story on Matthew Williamson’s collection for H&M, Lucire TV features video where the designer himself talks about his ideas, and how he took his iconic pieces and revisited them for the Swedish retailer. You may also like Simone Rocha is H&M’s next designer collaboration Baz Luhrmann’s The Secret Life of Flowers film for […]
Renault launches Laguna 3 ad campaign with Eric Cantona
Renault has launched a campaign for the Laguna 3 with former Manchester United football player Eric Cantona, using humour and targeting the internet as well as conventional media. Called Le rencontre (The Encounter), the commercial is irreverent but manages to show the Laguna in a quality light. The campaign breaks today in France […]
Lucire TV: Mini John Cooper Works tested
Yes, we know the title card needs a bit of tweaking, but Steve, our video editor–producer, is stuck in jury duty. But do enjoy our Mini John Cooper Works road test—you can catch the same in the next print edition and online here later today. Our photographs for the article, by Tanya Sooksombatisatian, were wonderful—we’ve […]
Stockholm is Europe’s first Green Capital
We were delighted to hear that Stockholm has been named the first European Green Capital by the European Commission. Stockholm is one of our favourite cities, and even though it never got congested compared to many European cities, the forward-thinking Swedes still implemented a congestion charge. The city has integrated environmental issues into its […]
Gov. Arnold Schwarzenegger visits Salon de Genève
Gov. Arnold Schwarzenegger of California visited the Salon de Genève to support US automakers exhibiting there, as well as to highlight alternative energies for cars, a cause that he has championed. Although he did venture to the Lamborghini to look at one of its latest models. You may also like Porsche reveals 918 Spyder concept […]
Lagonda returns at Salon de Genève—but will it fly?
We get a lot of information about press conferences and at the Salon de Genève, we have been seeing them come in thick and fast. Renault, Volkswagen, BMW, etc. But the most intriguing was for a brand I never expected to see in an email: Lagonda. Lagonda is a brand that celebrates its centenary […]
Elizabeth Banks, Eva Longoria Parker and Beyoncé Knowles on their latest L’Oréal Paris ad
Here’s footage from L’Oréal Paris on its latest TVC, starring Elizabeth Banks, and long-time spokeswomen Eva Longoria Parker and Beyoncé Knowles. We have sound bites from the celebrities, clips from the B-roll and the True Match TVC itself. Elizabeth Banks Eva Longoria Parker Beyoncé Knowles The B-roll L’Oréal Paris TrueMatch clip You may also like […]
Mini E christens power-point for electric cars in Berlin
Another video that came during New York Fashion Week, but which we didn’t want to run as it would have got lost: the Mini E christening an electricity charging-point for cars in Berlin, Germany. For those who feel that plug-in electric cars would be problematic when they run out of juice, BMW and Vattenfall answer […]
