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Cardi B and Reebok launch full apparel collection for summer

Filed by Lucire staff/April 13, 2021/20.35



It was probably inevitable that Reebok would build on its collaboration with Cardi B after how quickly her collection sold out last October. That collection, with retro colours and motifs applied to the Reebok Club C sneaker, recalled the rapper’s own fashion choices, such as a bright red dress she wore to the Met Gala in 2019.
   Reebok has now announced its first apparel collection with Cardi B, called the Summertime Fine collection, releasing April 23 at 10 a.m. EDT. This time, the German-owned brand stresses that it was a full collaboration, with Cardi involved since the beginning of the design process, and trying on every piece herself.
   Rather than the ’80s vibe of the shoes, there’s a ’90s one this time, recalling Reebok’s own vintage styles and Cardi’s memories of summers on the Coney Island boardwalk. Colours are bright red and pastel purple, with cinched waists and mesh cutouts, designed to be fashionable both at the gym and on the street. Sizes range from 2XS to 4X. Matching footwear, in the shape of the Cardi B Club C, will also be available, in women’s and children’s sizes.
   ‘I’m so proud to announce my first apparel line with Reebok. This collection gives every woman the product they need to feel sexy and confident; the waist-snatching tights and curve hugging silhouettes make every body look amazing,’ she said.









 


Rachel Hunter headlines NZ Spirit Festival with exclusive workshop

Filed by Lucire staff/April 12, 2021/23.26


With the announcement of a “travel bubble” between Australia and New Zealand, the New Zealand Spirit Festival at the Kumeu Showgrounds has reported a surge of Australians booking to come to the wellness event, to be held April 22 to 25. Model, TV host and yoga practitioner Rachel Hunter headlines the event with a workshop on the first day.
   A powhiri will take place at 4 p.m. on April 22. There are wellness workshops, including one hosted by Dr Bruce H. Lipton, a trained cell biologist who is known for his work in bridging science and spirit.
   Hunter’s workshop will see her teaching breathing techniques, meditation and asanas. She studied meditation and yoga in India, the US, and the UK.
   The workshops take place from 7 a.m. to 7 p.m. on the full days, across five workshop zones covering yoga, meditation, haka workshop for women, holotropic breath work, and more. After 7 p.m. attendees can expect to listen and dance to music, including New Zealand acts such as Tiki Tane, Maisey Rika, and NZ Spirit co-founder Franko Heke.
   The festival is drug- and alcohol-free, says Heke. ‘We have constant feedback about really big changes happening for people during the festival. It’s an opportunity to change a habit, improve your overall health and well-being and meet new friends within a community of like-minded and healthy people,’ he says. ‘You don’t have to be cool here, or worry about what you’re wearing. It’s about expressing your true self and discovering a little deeper who that person is through our diverse workshops.’
   The festival also brings together young and old, with preferential pricing for over 55s and for young people. There is also a fully programmed kids’ zone.
   A full workshop programme is available here, along with healers’ profiles. There are camping options, food tricks serving vegan and vegetarian food, and a market village. Ticket prices are NZ$239 for a four-day pass, with day passes ranging from NZ$139 to NZ$239. Teens’ price is NZ$169. A booking fee of NZ$5 applies.
   More can be found at nzspiritfestival.com.

 


Megan Thee Stallion, Sofia Carson front new Revlon fragrance campaigns

Filed by Lucire staff/April 6, 2021/16.10


Both Megan Thee Stallion and Sofia Carson appear in new fragrance campaigns for Revlon: Stallion for Reign On and Carson for One Heart.
   ‘Revlon’s Reign On is the perfect fragrance for all my Hot Girls. It is fresh and flirty and will complement any summer vibe,’ said Stallion in a release.
   ‘One Heart embraces you with love, a love that we all long for, now more than ever. Every time I wear this fragrance, its beautiful florals and musks comfort me with an undeniable feeling of tenderness and hope,’ added Carson.
   Reign On is a fruity fragrance with top notes of lemon confit and drenched bamboo leaves, middle notes of bright jasmine petals, waterlily and butterfly flower, and basenotes of sheer musks, blonde woods and salty moss. The 30 ml eau de toilette spray retails for US$25 and the 256 ml fine fragrance mist for US$9·99.
   One Heart is a woody floral, with top notes of pink pepper and pear blossom, middle notes of lily of the valley, peony and heliotrope, and basenotes of orris, sandalwood and milky musks. Sizes and prices are the same as for Reign On: the eau de toilette for US$25 and the mist for US$9·99.
   They are available through Amazon and select CVS stores. Hashtags for the pair are #RevlonxMeg and #RevlonxSofia respectively.


 


In brief: Gizem Emre for L’Oréal Paris; Tania Dawson for Bikinis by Shek; Hilde Osland for Lounge Intimates

Filed by Lucire staff/January 18, 2021/11.49




Above, from top: Gizem Emre for L’Oréal Paris. Tania Dawson in a bikini by Shek. Hilde Osland models Lounge Intimates.

We don’t often hear of regional spokeswomen for some of the global brands, but we happened upon German actress Gizem Emre’s announcement that she is a L’Oréal Paris ambassador, a brand that she says has been with her since childhood. In her campaign, she appears in the ‘Worth It Club’, alongside Lena Lademann, Caroline Daur and Lou Beyer, and together they want to ‘show how important it is to inspire, motivate and support other women.’
   Emre, 25, plays Dana in the long-running police drama Alarm für Cobra 11: die Autobahnpolizei.
   Meanwhile, it pays to have friends with followers: Shekinah delos Santos’s bikini brand, Bikinis by Shek, was able to call on Miss Universe New Zealand 2016 Tania Dawson to help model one of her designs, and promote it on Instagram (@tpdgurl). Delos Santos’s bikinis are made by hand, and are sustainable—find out more at shek.com.au.
   The pair met through the Miss Universe New Zealand pageant and have a shared Pinoy heritage.
   In a similar vein, singer Hilde Osland, currently 28 weeks pregnant, continues to model on her Instagram to her 3·7 million followers, with Lounge Intimates being the lucky party with its Willow design, in time for Valentine’s Day. The company promises ‘huge surprises’ with the annual event on its Instagram, @loungeintimates.

 


Halsey launches new make-up range, About-Face

Filed by Lucire staff/January 4, 2021/22.15


Halsey has launched a make-up range, About-Face (styled all in lowercase), launching direct to consumers on January 25 at www.aboutface.com, and through Ipsy in a year-long partnership.
   About-Face’s messaging is all about individuality and self-expression, ‘recognizing that there is no one version of us,’ says the company. ‘Inspired by music, fashion and art, About-Face honours inclusivity, acceptance, experimentation and the democratization of beauty for our multiple identities.’
   Grammy-nominated multi-platinum singer–songwriter, artist and author Halsey, whom Lucire’s Elyse Glickman headed to Coachella with in 2017, is a self-taught make-up artist as well, and has done her own for performances, editorials and music videos. As a result, she had built up a deep knowledge of the products, to the point where she would blend and colour-correct to achieve the desired effect. She also understood what high performance entailed in make-up formulations.
   ‘Make-up is an art and art is about happy accidents, not any one ideal of perfection,’ she said. ‘I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.’
   There are three lines within About-Face: Light Lock, a face highlighter range; Matte, with high-intensity colours for the face, eyes and lips; and Shadowstick, a range of cream eyeshadow crayons. In total, there are 10 product categories, including beauty tools and limited-edition cosmetic bags. All products are vegan, clean and cruelty-free. Prices range from US$17 to US$32.
   About-Face’s next drop is in February, with a matte lip range called Anti-Valentine’s Day.

 


Movado holds Shanghai event with singer Li Ronghao and actor Jerry Chengjie Yuan

Filed by Lucire staff/November 5, 2020/10.25




Movado’s Shanghai event saw actor Jerry Chengjie Yuan, singer Li Ronghao, and Movado China general manager Danni Hammer.

Movado held its Music Time Journey event in Shanghai on October 29, with an interview format featuring its spokesman, singer–songwriter Li Ronghao (李榮浩) and host, actor Jerry Chengjie Yuan (袁成傑).
   Movado China general manager Danni Hammer, discussed the philosophy behind the brand, and how it used simple design to convey the attributes of independence and confidence. He noted that beneath the design, Movado used superior watchmaking technology.
   Movado sees Li as a good match for the brand, as an artist with a unique style, and creativity that follows his heart. The event linked Li’s latest album to Movado’s Museum Dial Modern 47 watch, featuring the company’s iconic design created by Nathan George Horwitt in 1947.
   The watch design is an example of Bauhaus simplicity, with no markers on the dials, and a single circle at the top signifying the sun—a piece of functional art. Movado had been producing the Horwitt design without permission originally, and only settled with him in 1975 for a minor sum.
   The Museum name came from the Museum of Modern Art (MoMA), to which Horwitt had sold one of three watches he had privately commissioned in the mid-1950s. MoMA produced wall-clock versions of the design, originating the term ‘Museum Dial’.
   Li says this is his favourite design: ‘This dial reminds me that music and time have their own melody and rhythm, so I don’t forget to stick to my original aspirations and find the origin of life.’
   The event also promoted Movado’s 1881 series, targeted at older customers, linking it to Li’s new album Sparrow.

 


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