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Tommy Hilfiger unveils virtual-reality shopping experience, launching first at Fifth Avenue Store

Filed by Lucire staff/October 20, 2015/21.25


How fitting that October 20—Lucire’s anniversary—is the date of another technological landmark, with Tommy Hilfiger announcing its virtual reality shopping experience, launching today at its Fifth Avenue store in New York City.
   Wearing a Samsung Gear VR device, customers can find themselves immersed in a 360-degree presentation of Tommy Hilfiger’s fall–winter 2015–16 runway collection, as though they were sitting in the front row at the Park Avenue Armory on February 16, 2015. There is also an exclusive backstage view not traditionally open to audiences.
   Hilfiger said in a release, ‘Through virtual reality, we’re now able to bring our one-of-a-kind fashion show to the retail setting. From the incredible set and music to exclusive backstage moments, consumers will be able to watch the clothes move and see the collection in the original show environment—it’s a compelling and interesting elevation of the traditional shopping experience.’
   Tommy Hilfiger CEO Daniel Grieder added, ‘Through cutting-edge virtual reality technology, we can invite shoppers to experience the Hilfiger Collection fashion show from a front row seat. We’re using virtual reality to open the doors to a unique part of our world, directly connecting the consumers in our retail space with one of our largest brand events each season.’
   The company’s aim is to increase social engagement. The virtual reality set-up was created in collaboration with WeMakeVR, and captured with the proprietary WeMakeVR-Falcon camera.
   The virtual reality programme will roll out in London (Brompton Road and Regent Street, and at wholesale with Selfridges), Paris (Boulevard des Capucines and Champs-Élysées), Milano (Piazza Guglielmo Oberdan), Amsterdam (P. C. Hooftstraat), Düsseldorf (Schadowstraße), Firenze (Piazza degli Antinori), Zürich (Bahnhofstraße) and Moskva (Kuznetsky Most) afterwards.

 


Sponsored video: go behind the scenes at New York Fashion Week with TRESemmé

Filed by Lucire staff/September 18, 2015/15.17



You’ll have seen our New York Fashion Week reports, with a big post-event and print-edition recap from Lola Cristall. As the Fashion Week that we’ve covered the longest (since February 1999), we’ve watched the companies behind the scenes change, but there’s one that has been there for 15 consecutive seasons now, and that’s TRESemmé.
   TRESemmé has been the official hair care sponsor for New York Fashion Week for that time, and they’ve been celebrating during the spring–summer shows with distinct spaces at the event. These are always fun places to wander between shows, and in our opinion, they’re the only place to get some real networking done, when TRESemmé’s artists are pampering you.
   Moynihan Studio and Headquarters have custom-built salons with just this in mind, and the TRESemmé looks have been inspired by past and present runway trends.
   After all, they should know what those trends are, since they’ve partnered with Rachel Zoe, Rebecca Minkoff, Marissa Webb, Banana Republic, Diane von Fürstenberg, Carolina Herrera, BCBG, Hervé Leger and Misha Nonoo to work on the locks of their models, led by TRESemmé’s lead stylist Jeanie Syfu and Orlando Pita.
   At the Moynihan salon, TRESemmé worked with E!, with a co-branded VIP lounge. It’s the third time the two top brands have collaborated at New York Fashion Week—why break a winning formula? Plus, there’s plenty of great NYFW behind-the-scenes glimpses at TRESemmé’s New York Fashion Week YouTube channel, where you can get that exclusive content, as well as professional tips and catwalk videos. Check it all out here and be one of the spring–summer 2016 insiders at NYFW.


Post sponsored by TRESemmé

 


New York Fashion Week spring-summer 2016, Day 7 videos: Hugo Boss, Michael Kors, Anna Sui

Filed by Alex Barrow/September 17, 2015/12.24

With Jason Wu as the creative director of Hugo Boss womenswear, his creative flair was evident in this season’s New York Fashion Week. Using long sleek garments to accentuate and celebrate the female form, the collection was made up of fairly plain garments, each with its own sense of ambiance. These included feathered skirts, eye-catching prints, various necklines and an array of fabrics. Crisp colours allowed for the creative features to shine through, accentuating the beauty of subtlety in fashion.
   The packed audience at Michael Kors’s show indicates how celebrated and anticipated this collection was this season. A noticeable feature resonating throughout his pieces were red and blue poppies, featuring either on prints or as physical sewn-on features. Another common style was the box pleat, presented in flaps on both skirts and dresses. Kors’s inspiration drew from ‘earthly elegance’, clothes that have a down-to-earth appeal while still maintaining a classy presence.
   Anna Sui’s collection drew heavily from a tropical Hawaiian theme this year, captured in both the clothes and the elaborate set. However, she incorporated various undertones, most surprisingly a radical punk sub-theme with harsh black tones, tattoo-style sleeves, pin-up patches on bomber jackets and sequinned tassels. The collection altered dramatically and unpredictably throughout the show, yet it maintained the Hawaiian essence.
   Also on the official calendar for day seven were Suno, Thomas Wylde, Stella Nolasco, Naeem Khan, Bibhu Mohapatra, J. Crew, Greg Lauren and Demoo Parkchoonmoo.—Alex Barrow

Hugo Boss Women’s

Michael Kors

Anna Sui

Suno

Thomas Wylde

Naeem Khan

Bibhu Mohapatra

Greg Lauren

 


New York Fashion Week spring–summer 2016, Day 6 videos: Oscar de la Renta, Vera Wang, Diesel Black Gold

Filed by Alex Barrow/September 15, 2015/22.22

Not one to shy away from obscure designs, Vera Wang experiments with lingerie paired with heavy overcoats to open her collection this year. Bandeau-style bras are a recurring feature, teamed with various high-waist garments. Wang uses mostly heavy black for each garment; however, in various outfits a burst of glitter features, breaking up the heaviness of the collection. As the show develops blush coral contrasts starkly with the previous pieces; these pieces are a welcome adjustment. Wang’s inspiration is drawn from the sensual Belle du Jour, which can be seen in the independent, strongly feminine styles of the garments
   The Diesel Black Gold collection was essentially inspired by the heavy rock–biker style with black-and-white cottons vamped up with various radical features. Heavy leathers, silver studs, cut-outs and crisp square cuts were refashioned time and time again throughout the show. Diesel used these iconic rocker staples and made them their own—an impressive feat considering the popularity these styles have had over the last few years.
   With the upcoming first anniversary of the passing of the label’s cherished namesake, the designers of Oscar de la Renta had a lot to prove with their first New York Fashion Week show without the founder’s expert oversight. However, they went over and above with the spring–summer 2016 collection. Drawing inspiration from classical Sicilian elegance, the floral and feminine collection radiates with an air of class and creative originality, a trait made the company’s own by de la Renta.
   Also showing on day six were Badgley Mischka, Angel Sanchez, Dennis Basso, Alice + Olivia by Stacey Bendet, Carmen Marc Valvo, and the Art Institutes, among others.—Alex Barrow

Vera Wang

Diesel Black Gold

Oscar de la Renta

Badgley Mischka

Angel Sanchez

Dennis Basso

Carmen Marc Valvo

The Art Institutes

 


New York Fashion Week spring–summer 2016, Day 5 videos: Tommy Hilfiger, Jeremy Scott, 3·1 Phillip Lim

Filed by Alex Barrow/September 14, 2015/23.15

Jeremy Scott’s collection was brilliantly designed to transport the audience to the fast-lane fashion lifestyles of ’60s mods. With puffy curled hair dos, bright radical colours and prints, popping make-up, shapeless mini-dresses, and Latex- and sequin-saturated dresses, Scott no doubt achieved the essence of the blast from the past. The collection is a colourful combination of pop art and the fun and flirty free love of the ’sixties, demonstrating the quirky creativity Jeremy Scott’s designs have become notorious for.
   Phillip Lim’s show grabbed attention with the stage layout. With a large square catwalk interrupted by mountainous dirt pyramids seemingly placed arbitrarily, Lim is clearly looking to portray a wholly æsthetic appeal. With both soft and deep khakis resonating throughout the 3·1 Phillip Lim spring–summer 2016 collection’s designs, the adventurous tone is further accentuated by his safari-style wide trousers and shorts, heavy coats and fluid leather jackets, paired with long head ribbons. The set and the designs are perfectly compatible, setting the scene for Lim’s inspiration.
   Tommy Hilfiger’s collection, based on beachy Carribean themes, became an all-encompassing event with the set design depicting a fiery sunset and a water expanse inset in the catwalk. This collection presented mostly colourful swimwear and garments boasting bold tropical prints. Long bohemian maxi dresses were common, as well as colourful stripes typical of Tommy Hilfiger womenswear.
   Also on the day five calendar were Lela Rose, Taoray Wang, Reem Acra, Libertine and Vivienne Tam. Lola Cristall will have her detailed wrap-up from New York Fashion Week later.—Alex Barrow

Jeremy Scott

3·1 Phillip Lim

Tommy Hilfiger

Lela Rose

Taoray Wang

Reem Acra

Libertine

Vivienne Tam

 


New York Fashion Week spring–summer 2016, Day 4 videos: Derek Lam, Diane von Fürstenberg, Georgine

Filed by Alex Barrow/September 13, 2015/22.59

Georgine’s collection takes mainstream styles of clothing and shakes them up with an abstract element: blue wash denim suits, complete silk office wear, metallic arm warmers, and optical illusion dresses paired with mismatching garments. Forest green is a focal point of the collection as well as lavender hues, sunshine yellow and cherry red. The obscure themes are accented by heavy bright eye shadows that complement the quirky collection.
   Diane von Fürstenberg has always been a creator of clothing with bold prints, a passion which doesn’t falter with this season’s NYFW collection, ‘The idea is always to celebrate women to be individual so that they dare to be themselves; be a woman they want to be.’ With this inspiration, her collection dabbles in textured gold fabrics, embroidered tulle, Grecian-style gowns and garments saturated in popping colours and prints. This collection plays with the elements of fashion and appeals to the adventurous æsthetic of the urban woman.
   Derek Lam drew inspiration from ’70s-esque fashion, evident in his elaborate, loose flared trousers, wide bell sleeves, crisp shirts and knitted vests, as well as the typical suede and tassels. Lam’s traditional focus on the feminine ideal is evident in this collection; however, he has clearly emphasized a particular moody theme through his dark choice of colour palette.
   Others showing on day four with videos below included Fashion Shenzen, Public School, Lie Sangbong, Jenny Packham, Ground Zero, and Prabal Gurung.—Alex Barrow

Georgine

Diane von Fürstenberg

Derek Lam

Fashion Shenzhen

Public School

Lie Sangbong

Jenny Packham

Ground Zero

Prabal Gurung

 


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