Lucire
The global fashion magazine November 7, 2025 
Tirtir world tour bus at Santa Monica pier.

Facial treatments go head to head

June 21, 2019/12.54

Korea continues to lead the pack in innovative beauty services, and that includes the new signature Head Spa service from Nioxin. More popularly known as a brand for thinning hair, the 45 minute “facial” for the scalp is tailored to the hair type, condition, and need of the client, from fine and thin to textured […]

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Art Lewin Bespoke: when crowd suits the occasion

November 24, 2016/20.30

Above, from top: Art Lewin with Daniel Simons. Interior at Art Lewin’s Santa Monica store. Eugenia Kuzmina. With Kelsey Scott. Patrika Darbo. Whether you’re going for an audition or a job interview, the first impression is critical. With a guest list that included actors, attorneys, and LA power-brokers, nobody understands this better than Art Lewin. […]

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This year’s Grammy celebration, broadcast in living colour

February 15, 2016/12.36

If this year’s Oscars are like a scoop of vanilla ice-cream, the 2016 Grammys deliver a colourful sundae of flavour and texture. The cherry on top of the weekend was Roger Zamudio’s Red Carpet Events LA Style Lounge at the W Hollywood Hotel. Nominees, publicists, stylists and press were invited to explore several rooms full […]

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Charitably chic: US events keep the focus on organic, eco and good health

May 28, 2015/4.10

Direct from New Zealand, Trilogy, founded by sisters Sarah Gibbs and Catherine de Groot, introduced American consumers to their certified organic skin care line. Trilogy Certified Organic Rosehip Oil is claimed to be the Duchess of Cambridge’s go-to product. Trilogy’s US launch is a much celebrated endeavour using premium and wholesome botanical extracts, where a […]

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Actress Sarah Michelle Gellar endorses Proactiv Plus

March 2, 2015/22.12

Above Publicity photos of Sarah Michelle Gellar for Proactiv Plus. Actress Sarah Michelle Gellar has netted another celebrity endorsement deal, a year after her first Specsavers appearance.    Endorsing Proactiv Plus (officially styled Proactiv+), the Emmy Award-winning actress says she originally used Proactiv as a teenager. She discovered that as an adult, she continued to […]

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The Voice US winner Cassadee Pope is Proactiv’s new celebrity spokeswoman

June 10, 2014/13.29

Cassadee Pope, winner of the third season of the US version of Dutch show The Voice and CMT Breakthrough Video of the Year, is the new spokeswoman for Proactiv.    Pope is the latest young celebrity that the acne-fighting skin care range has tapped to connect with consumers, endorsing the brand, following in the footsteps […]

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Sin-Care: when you’re bad, they’re better

July 22, 2013/23.06

Specialized beauty boutiques like Fred Segal Santa Monica’s NewBeauty shop are stocked with lotions and potions that attack everything that ails us, from sun spots, to wrinkles, to dark under-eye circles. While pretty much every catchy cosmetic line featured at the New Beauty Shop, for example, allows the customer to pick and choose the best […]

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