Forget “AI”: our latest fashion feature is thanks to human dialogue on Mastodon
Fashionsocial.host, a Mastodon server, is responsible for the latest fashion feature on the Lucire website—delivering far more real conversation than Facebook and Twitter did in all the years we were on them, writes Jack Yan […]
Zalando, the online fashion and beauty retailer, released its holiday campaign, entitled We Will Hug Again, last month. New images featuring Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, Munroe Bergdorf, Stella Maxwell, Muslim Sisterhood (Lamisa Khan, Zeinab Salah and Sara Gulamali), and Rain Dove among others have been released to accompany the campaign. With […]
Karlie Kloss is Estée Lauder’s new brand ambassador; first video released
Karlie Kloss, who has appeared on 36 Vogue covers, is Estée Lauder’s new global spokeswoman and brand ambassador, the company announced today. She joins Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland, and Yang Mi. Kloss will represent Estée Lauder’s Pure Color Envy Sculpting Lipstick, Double Wear […]
We removed Facebook code from our pages on March 8—how Lucire has been looking out for you
On March 8, weeks before Christopher Wylie’s whistleblowing account of what happened at Cambridge Analytica, I Tweeted the following: Thinking of removing the Facebook “like box” from @Lucire. No one really cares about this any more, do they? I mean, it’s four years after peak Facebook. pic.twitter.com/7vKubtL293 — Jack Yan 甄爵恩 (@jackyan) March 8, 2018 […]
Maison von Sorella takes a stand against influencers and bloggers
Above: From Von Sorella’s autumn–winter 2018–19 collection, one which you won’t see on influencer accounts, at least not with the company’s support. Those who have opted for the digital version of Lucire’s latest print issue may have read ‘The fall of the influencer’, bookending a story we did many years ago on the rise of […]
Emily Ratajkowski is new face of Kérastase; Inez and Vinoodh shoot campaign
British-born model and actress Emily Ratajkowski has been announced as the face of Kérastase Paris, in a campaign shot by Inez & Vinoodh (Inez van Lamsweerde and Vinoodh Matadin). Ratajkowski’s high profile, including her 16 million Instagram followers and her work in fashion, music, art and film, contributed to her choice by the L’Oréal […]
Making headlines this month: Mai Davikha is a Thai actress and celebrity, and the youngest superstar in Thailand. She is the spokeswoman for HM Queen Siriki’s breast cancer campaign, which began in 2017—she shared a modelling photo to her 6·6 million audience. Selena Gómez is well known as an American singer and actress, and […]
When corporate brands and personal brands trade places: Kate Moss was there before Kendall Jenner
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins, the famous brand consultant, sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries […]
Etam stages 10th live show in Paris—Emily Ratajkowski, Laury Thilleman, Jordan Barrett among VIPs
Etam As part of the events of Paris Fashion Week, lingerie brand Etam held its 10th live show at l’École des Beaux-Arts on the 26th, with audiences following the event closely on social media. The 80 models on the catwalk included Camille Rowe and Constance Jablonski, while the acts performing at the event were […]
Rihanna made her way to the Cine Callao in Madrid to continue launching her Fenty Beauty brand, with make-up artists Priscilla Ono and James Kaliardos giving guests consultations. Guests could also enjoy themselves on a trampoline and an oversized Gloss Bomb Lip Gloss swing. VIPs at the event included Cindy Kimberly, Sweet California, Marta Nieto, […]
