Lucire
The global fashion magazine November 29, 2022 

Helene Westbye: the soles of Norway

June 26, 2013/20.08

Scandinavian fashion designers have undoubtedly crossed the global threshold of the industry in the past several years. And, although it may typically be an understood minimal æsthetic showcased, minimalism certainly does not have to be dull.    Some may believe that simplicity automatically inherits a less than avant-garde flare but, for Norwegian shoe designer Helene […]

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Penélope Cruz models third part of Lindex’s summer 2013 campaign

May 13, 2013/8.24

Swedish brand Lindex, owned by the Stockmann group in Finland, has launched the last part of its summer 2013 campaign, starring Penélope Cruz.    The first part, which broke on April 15, saw Cruz in Hollywood mode, playing on her Oscar-winning persona. The second part of the campaign, announced at the end of April, had […]

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Penélope Cruz appears in second part of Lindex’s spring campaign

April 29, 2013/11.26

Finnish-owned label Lindex has released imagery from the second push for its spring 2013 season, featuring actress Penélope Cruz.    The first part of the campaign, which showed Cruz in casual and red-carpet settings, broke on April 24.    This latest campaign sees Cruz wearing her favourite items in a home environment.    The company […]

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Penélope Cruz models Lindex’s spring–summer 2013 range

April 15, 2013/11.16

It’s the battle of the Scandinavian chains: as H&M gets high-profile names to market its range, Finnish-owned Lindex, part of Stockmann, has signed Penélope Cruz as its model for spring.    There will be three campaigns featuring Cruz, says the company, showing Cruz in casual and red-carpet settings. In all three, she models offerings that […]

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Sebastian Professional’s latest gift set to feature an exclusive Mara Hoffman scarf

April 3, 2013/1.49

Sebastian Professional has teamed up with fashion designer Mara Hoffman, which sees a Mara Hoffman for Sebastian custom scarf given away with its latest limited-edition designer gift set.    The gift pack comprises the Sebastian Professional Volupt shampoo and conditioner, along with Hoffman’s scarf, which features bold colours and graphic prints, inspired by her own […]

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