The global fashion magazine July 22, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

Celebrating Sweden at Berlin Fashion Week

January 22, 2011/10.19

While we await more catwalk images from Mercedes-Benz Berlin Fashion Week, we have some videos from the Swedish presence at the event.    Three designers, two academics, one photo exhibition and hours of avant-garde fashion films were showcased around Berlin during the January event.    The designers, Camilla Norrback—known for her sustainable fashion and her […]

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COS to open store in Stockholm this summer

January 11, 2011/9.37

Above COS executive Pernilla Wohlfahrt. COS (Collection of Style), which launched in London in 2007, will open this summer at Biblioteksgatan, Stockholm.    Part of the Swedish Hennes & Mauritz group, COS was created to offer understated high fashion at an affordable price. ‘COS offers reinvented classics, wardrobe essentials and timeless design that is made […]

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Fashion blogger, Elin Kling, gets her own collection at H&M

January 10, 2011/9.41

Peter Gehrke Elin Kling, the Swedish style consultant and blogger, is collaborating with Hennes & Mauritz over an exclusive collection, to be sold in Sweden only.    Ms Kling’s collection will be launched on February 3 and will be sold in 10 stores in Stockholm, Göteborg, Malmö, and Uppsala. Ten per cent of each sale […]

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Fashion’s promotion of fur is provocative, in light of the tipping-point

November 25, 2010/22.21

Above Remember this? Supermodel Naomi Campbell (far right) representing in a PETA ad that she would rather go naked than wear fur—a claim that she seems to have reversed on this year. Sofia Hedstrom, in the Swedish daily Svenska Dagbladet, notes that the use of fur is on the rise.    Designers including Jean-Paul Gaultier […]

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Levi’s, H&M announce ban on sand-blasting

September 8, 2010/8.22

Two of the best known fashion brands in the world have announced they will implement a ban on sand-blasting on all their future product lines.    Hennes & Mauritz AB and Levi Strauss & Co. say they want to eliminate sand-blasting as an industry practice.    Sand-blasting creates a worn look for denim and other […]

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Hennes & Mauritz collaborates with Lanvin

September 2, 2010/10.23

Paolo Roversi The mystery designer in the Hennes & Mauritz video shown a few days ago at Lucire has been revealed as Lanvin menswear designer Lucas Ossendrijver.    Ossendrijver and Lanvin artistic director Alber Elbaz are the two who will play a part in H&M’s designer collaboration this autumn.    Elbaz, presumably, designed the womenswear […]

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From San Fran to Stockholm

March 20, 2010/22.03

While waiting for the San Francisco subway-esque train (BART) at UN Plaza, a young woman bumped into my side and apologized. Looking up, I accepted her apology and suddenly did a double take to ask her, ‘Where did you get your dress-scarf-top thingy?’    She smiled and delightfully said, ‘Online. It’s called Misha Market.’ What […]

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Stockholm Fashion Week by Berns, Day 2

February 3, 2010/11.18

We have more footage from Stockholm Fashion Week by Berns, this time from the second day of events. Below are videos featuring Camilla Norrback, Lovisa Burfitt of Burfitt, and Roland Hjurt of Whyred. The last clip are general views from the autumn–winter 2010 event. Camilla Norrback Burfitt Whyred General views You may also like Stockholm […]

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Stockholm Fashion Week by Berns, Day 1

February 2, 2010/11.07

We’ve seen the Mercedes-Benz cars driving about Stockholm with the ninth Fashion Week by Berns logo on the side. The event finally kicked off on February 1, with Cheap Monday and Dagmar showing.    We have some of the first day’s footage from the event, along with the Cheap Monday show, feedback from Jean Paul […]

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Stockholm, Fortum look at emissions-free city by 2030

December 3, 2009/16.19

Stockholm leads the way with more common sense when it comes to creating a clean city. Teaming up with Fortum, the energy company, the city plans to make itself one of the cleanest cities in the world.    In late November, the Eurocities 2009 conference in Stockholm discussed what sustainable solutions could be employed, and […]

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