Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins, the famous brand consultant, sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries […]
When corporate brands and personal brands trade places: Kate Moss was there before Kendall Jenner