Courtesy Estée Lauder Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns. The company sees Jenner’s personal social media following as an asset, able to bridge them with fashion and entertainment, while targeting younger consumers. She has 30 million fans across Instagram, Twitter and Facebook, and […]
Kendall Jenner signed as Estée Lauder’s new face: social media consumers among targets