Lucire
The global fashion magazine December 10, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

Hit beauty brand Skin Proud arrives on Farmers shelves in New Zealand

March 30, 2022/11.00

  British brand Skin Proud has already found success in the US retailing at Wal-mart, and hits New Zealand shelves as of now, appearing exclusively at Farmers. Skin Proud’s ingredients are 100 per cent vegan, PETA-approved cruelty-free, and affordable. The company is also refreshingly inclusive, understanding that beauty products have to work with all complexions, […]

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Emma Chamberlain stars in Pacsun’s virtually led spring–summer ’22 campaign

February 15, 2022/21.40

  Youth fashion brand Pacsun’s spring–summer 2022 campaign, featuring vlogger and influencer Emma Chamberlain, is one that’s tailored for the medium which made the 20-year-old famous. Chamberlain had worked with Pacsun before, and her 11·3 million subscribers on YouTube, as well as followers on other platforms, make for an appealing audience. The new campaign features […]

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Labelhood kicks off Shanghai Fashion Week autumn–winter 2021–2 with hit live-streamed show

April 7, 2021/21.34

Labelhood, China’s first fashion incubator combining design and brand management, has presented its first show at the Tank Shanghai complex, opening Shanghai Fashion Week’s autumn–winter 2021–2 Shanghai Fashion and Lifestyle Carnival.    The show was hosted by beauty influencer Li Jiaqi, and streamed on his Taobao channel, which allowed audiences to purchase the items they […]

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Katherine Langford named brand ambassador for L’Oréal Paris

June 23, 2020/16.07

Katherine Langford, the 24-year-old Australian actress known for her role as Hannah Baker in 13 Reasons Why, is the new L’Oréal Paris international ambassador.    Langford, who hails from Perth, WA, was a nationally ranked swimmer before embarking on an acting career, with a Skype audition for 13 Reasons Why. On the silver screen, she […]

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Arthur Chen becomes global ambassador for Tissot, promotes the Chrono XL

April 7, 2020/10.40

Fashion sector activity is returning in China, with news that US-born Chinese actor, Arthur Chen (Chen Feiyu, 陳飛宇 or 陈飞宇) has been named a global brand ambassador for Tissot.    Chen, 19, has been chosen to represent and to market to Generation Z, an era that grew up with the internet.    Tissot says Chen […]

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