THOUSAND AND FOUR is a year of growth for the Panos Emporio label in Sweden. Earlier this year, Panos débuted Unlimited
Love, a youth-orientated range with a powerful message about
love and humanity that goes beyond marketing hype.
When Lucire met with designer Panos during
the planning stages of the new ranges, it was clear that he feels
strongly about the messages of his swimwear.
His latest range, Alaghí by Panos, is aimed
at a more premium, mature market, a further sign of Panos Emporios
growth beyond its traditional, youthful market. Named for the Greek
word for change, Alaghí aims to bring forward
the beauty in a womanbut always keeps in mind that its source
is [her] personality and, thus, timeless, said Panos.
With typical passion, he explained, Alaghí
is the raison d’être behind Alaghí by Panos. It is important
to remember that we can always accomplish change in our worlds,
adding to our sense of passion, sensuality, presence and lust for
life. We owe it to ourselves to do so.
Signalling its higher aspirations, the Alaghí
by Panos collection has specific details like shirring, shiny buckles
and decorative belts, giving every item an exclusive look. With
clean-finished edges and extra-soft elastic bands, the pieces are
comfortable and have a good fit. There is added choice thanks to
different cup sizes and a Mix & Match programme
made up from a large selection of styles.
After 15 years as a designer, the woman
is still my strongest source of inspiration, said Panos. This
is why I want you to see Alaghí by Panos as a tribute to
the womanthe most beautiful of all creatures, one which fills
me with humility and energy.
In conclusion, he said, A wonderful aspect
of life is no matter how many roads youve walked, there are
always infinitely many more youve never tried.
Jack Yan is founding publisher of Lucire.
can always accomplish change in our worlds, adding to our sense
of passion, sensuality, presence and
lust for life. We owe it to ourselves
to do so