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Its catalogues had always been sexy, feminine and beautifully photographed, but pre-Elle they did not form part of the national psyche like Victoria's Secret or Wonderbra enjoyed in the United States and Britain in the 1990s. Here was a regional campaign of a local brand that had beaten international brands to the market-place, with products (then) manufactured domestically.

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Still from television commercial, New York, 1994, directed by Ellen von Unwerth. The plot revolves around Macpherson taking out a tray and the hotel door shutting behind her.
  		 
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