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continued
New Zealand itself had three prime ministers; internationally, Thatcherism
was on its way out; Iraq's leader Saddam Hussein had his eye on Kuwait;
two lip-synchers called Milli Vanilli were on target for a Grammy.
With pessimism and the effects of the 1987 crash really
being felt through all economic strata, fashion's excess was dying out.
So in that atmosphere, one can easily imagine how impactful a giant-sized
billboard of Elle Macpherson in lingerie was.
The added cachet of the original campaign was its "made
here" aspect.
continued
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PK
Cotton, Perth, 1997. Photographed by Graham Shearer. Note the 'M'
from the Elle Macpherson logotype on her necklace.
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