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   Fernández reports that her virtual boutique, like those in the offline world, attracts more customers from the United States than from anywhere else. 'I am interested in all markets, because, after all, [the] internet is global,' she says. She is keen to pursue markets such as 'New Zealand, Canada, UK, Australia, Scandinavia and Germany'—those which she feels are using the internet more.
   The web site, at www.aurorafernandez.com, is well designed, with English and Spanish. Sizes are shown in US and European, while there are some Flash animations, used sparingly. Any more would have gone against Fernández's desire to extend her brand's concept beyond her existing markets.
   In the next five years, we can expect to see Aurora Fernández known for her designs amongst an even wider audience. While the personal service will always be a hallmark of her offline boutiques, the web site is a successful foray into an additional, 'net-savvy audience. We already love the designs—and if they are a taste of things to come, Aurora Fernández will find even greater support as she explores each medium. Jack Yan

Visit Aurora Fernández

Jack Yan is publisher of Lucire.