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Yoko
Devereaux
ANDY SALZER
and the team at Brooklyn-based Yoko Devereaux continue to trip the
light fantastic with their fall 2004 collection. In addition to
the usual T-shirt collaboration (this year's theme: ‘The Boys’
Club’), Messrs Salzer and Smith showed funky denim two-button
suits, formal-looking sweatsuit jacket with attached hood paired
with matching pants, a fabulous black wool officer's overcoat with
blue suede collar and double-button rows, and an all-purpose hooded
fur-trimmed peacoat that is well suited for both uptown and downtown
living. I really liked their black fitted leather jacket and their
brown corduroy hooded suit (with contrasting leather elbow patches)
is totally in line with what their target audience will wear and
what the market itself can bear. It was a small collection but it
packed quite a wallop.
Alternative
Apparel
THE GOAL of Alternative Apparel,
a blank T-shirt and casual fashion clothing line based in Atlanta,
Georgia and founded in 1994, from Day One was to build a brand name
synonymous with quality that offers a great product everyone will
want to buy and wear.
Alternative Apparel’s commitment to quality
extends even to developing a revolutionary patent pending garment
dying process-technology called Double Dye. This process allows
them to dye a garment any two colours imaginable without the individual
colours running into each other.
The men's line from alternative Apparel is chook
full of great casual wear options for every man out there. The men's
crew neck T-shirt is made from 100 per cent cotton and vintage super-soft
32 singles fine-gauge ring-spun jersey that is silicone softened
and comes in 32 colours. The men's long-sleeve crew neck top is
made from the same combination of fabrics and comes in 12 colours.
The men's 2×1 stretch tank top is a fashion cut fitted tank
with binding on the collar and armhole openings, with a collar height
of ½ in. The heathered ringer T-shirt is made from vintage
super-soft 32 singles fine gauge heathered ringspun jersey and side
seamed with inset collar and cuffs. Their vintage baseball jersey
is made from cotton ringspun jersey fabric, and is double dyed with
contrasting bound 1×1 rib collar and three-quarter-length
raglan sleeves.
The men's sweatshirt collection is being discontinued
but I highly recommend snapping up some of the pieces before all
the present supplies are sold out. I particularly like the hoodie
sweatshirt and zippered hoodie sweatshirt because they are utilitarian
and fashionable at the same time. They are built to last with contrasting
topstitching throughout. (To find a rep in your area, email replocator @alternativeapparel.com.)
Moreschi
THE MORESCHI
SHOE COMPANY, founded by Mario Moreschi in 1946 in Vigevano,
Italy, has been creating luxurious Italian men's footwear for over
sixty years; and is known for its wide range of luxurious and exotic
leathers and its meticulous attention to detail. By combining
state-of-the-art design and manufacturing technology with
old-world and time-honoured craftsmanship, the family-owned
and operated company produces more that 200,000 pairs of shoes each
year, for the prototype Moreschi customer who is a ‘man of
intelligence, style and discerning taste.’
A single shoe (which necessitates as many
as 250 steps to make) can take up to four weeks to complete; and
retail for $250–$1,200 (alligator, ostrich and other exotic
materials), with the average price in the $300–$400 range for
their loafers, lace-ups, evening shoes, boots and driving moccasins.
The company also produces a variety of other leather goods such
as briefcases, belts, wallets, travel slippers, gloves, leather
jackets and a small collection of women's shoes and accessories
in select stores.
CONTINUED
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 ABOVE:
Yoko Devereaux. LEFT AND BELOW:
Alternative Apparel. BOTTOM:
Moreschi.
  
The prototype Moreschi customer
is a ‘man of intelligence, style and discerning taste’
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