Above:
Elle Macpherson Intimates San Tropez bra and bikini brief in white, available
August 2001.
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continued
Bendon is calling 2001 a ‘summer of love’
but it’s more about a growing thirty-something market. Elle Macpherson
Intimates’ general manager Kay Cohen says the range reflects Macpherson’s
own personality: ‘a gorgeous but real woman in tune with the moods,
sensualities and practicalities of all a woman wants to be,’ reads
the release.
‘Elle knows what women want,’ says Cohen.
‘A businesswoman and mother herself, she is also a supermodel who
has thrown off the constraints of age and shown us what it means to be
a sensuous woman, at any age.’
The range is the perfect example of the-person-as-a-brand:
Elle is known throughout the world (hence Bendon’s initial pursuit
in 1990) and as time has passed, the items and the model have become more
intertwined.
continued
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