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Lucire is one of the world's
leading fashion magazines on the web. It covers fashion, beauty, travel
and lifestyle, with a global perspective for today's woman. The magazine
is targeted at the woman who truly wants to be herself and is not afraid
to be different.
In 2003, Lucire became the United
Nations Environment Programmes first Fashion Industry Partner.
Lucire is committed to bringing stories that combine fashion, style
and issues of sustainability and environmental consciousness. It makes
sense that the global fashion magazine does something for the globe.
For the second consecutive year, Lucire is the
Official Internet Partner of LOréal
New Zealand Fashion Week.
Lucire is one of the leading new-media consumer
fashion titles, according to rankings at independent tracking service
A brief history of Lucire
Jack Yan began planning a digital women's magazine as early as 1993
at Lucire's owner, Jack Yan &
Associates. In 1994, JY&A even created
experimental digital magazines that could be loaded on home computers,
even in DOS. By 1995, the web emerged as
a credible medium for fashion editorial, although it was to be another
two years before Lucire started.
Part of the reason for the delay was to get the magazine
right on launch. There were still pitfalls, but on the whole much of Lucire's
success has stemmed from JY&A and JY&A
Media creating other sites first, including CAP
The name, Lucire, was conceived by Sylvie Poupard.
It wasn't known as a negative word in any language and had positive connotations
in most European tongues. It also had the same number of vowels as consonants,
which Yan was keen on.
Lucire was launched on October 20, 1997.
Although not tagged the 'global fashion magazine' then,
all the articles were international, with New Zealand, Thailand, California
and Bali as their settings. For the first three years, the magazine was
broadcast from Alexandria, Va., with all art direction taking place in
Wellington, New Zealand. Editing was done in London (as it still is) and
design in Wellington, New York and other centres.
was brought on board in 1997 as photographer. Simone Knol was fashion
editor from 1998 and editor-in-chief from 1999.
Correspondents and editors including Phillip D. Johnson,
Ann Fryer, Carolyn Enting, Susan Kelly, Stevie Wilson, M. K. Johnson,
Catherine Rigod, Devin Colvin, Nicole Curin-Birch, Alice Goulter and Margie
Ambrose continue to bring the magazine its strong, global mixture of articles.
The magazine earned a reputation at various fashion weeks.
In particular, its LOréal New Zealand Fashion Week coverage
gained fame for going online immediately after each show. In 2002, Lucire
had a 100 per cent coverage of LNZFW shows.
From the start, Lucire has won awards for its
design and editorial content. The first day online, the magazine received
a SODA (Site of the
Day Award) from New Zealand. Since then, it has received coverage not
just from established media, but from email newsletters and discussion
groups to new web sites. In 2003, it received its first nomination for
a Webby Award. You'll have seen Lucire mentioned in online and
print magazines and television programmes, including The
Sydney Morning Herald, Harper's Bazaar Australia, Vogue
Korea, Fashion Magazine,
Radio Caracas TV2, USA Today,
Christian Science Monitor, The
Detroit News, Desktop,
TV One, Nightline,
Television, The New Zealand
Herald, MAP Magazine,
Women Planet, XtraMSN,
NZoom and NineMSN.
The luscious web-site and quality journalism is partly what distinguishes
it from its competitors. But also it is Lucire's sense of
communal pride and merit-based approach, which shines the spotlight
on all talented designers regardless of where they originate or who they
are. Rather than pandering to the big names, Lucire encourages
each woman to be true to herself and her values.
In October  Lucire's success was
highlighted when it became the official Internet partner of L'Oreal New
Zealand fashion week, seen worldwide. Such a high-profile position reflects
how Lucire has slipped from being an underground 'zine into the
mainstream.Scobie: Jack Yan, MAP
Magazine, no. 38, December 2002January 2003
Léditeur est en Nouvelle-Zélande, le rédacteur,
à Londres et les correspondants, dans toutes les grandes capitales
de la mode. Ce webzine traite de tout ce qui se passe dans le village
global de la mode: nouvelles à tous les jours, revue des collections
et toutes les chroniques habituelles dun grand magazine de mode.
Lucire est un must, un site supérieur à ajouter à
vos signets.De Melo: La
mode et la toile, La Presse, April 9, 2002
online magazine for fashion junkies across the globe.
Like being in the front row with the A-listers.NW,
November 20, 2000
'From La Perla in Milan, Italy, to Betsey Johnson in New York, digital
fashion magazine Lucire keeps trendsetters up-to-date with runway
accounts and intelligent articles. Not snooty about style, Lucire
appeals to women who appreciate fashion but dare to be themselves.
'Bottom line: The real deal as far as fashion is concerned.'Access,
April 29, 2001
From reviews of the Fall 2003 collections to a global directory
for shopping the world's most chic designers and boutiques, Lucire.com
is one of the world's leading online fashion magazines for fashion, beauty,
travel and lifestyle with a global perspective.
'Lucire's 1997 launch was set in New Zealand,
Thailand, California and Bali, and soon the digital diva of fashion went
truly international. With such diverse features as trends at the Melbourne
Fashion Festival to the Jerry Garcia handbag line and its historical context,
the site offers views of New York Fashion Week, a book store with the
latest fashion books reviewed, a newsstand for subscriptions to the rag
mags and a community where users can get a free e-mail account and e-mail
updates.Charles Kessler: Global fashion magazine,
The Cool Tricks and Trinkets
Newsletter, May 1, 2003
'An online weekly fashion magazine that tags itself as "global", Lucire
is heavy on the graphics, but doesn't skimp on content. If you just can't
get enough of hippie models with necks like swans in gear that clings
in all the right places, take a whirl through this site's Fashion Features
pagean all-out section that's flat-out informative. You can read
about and view the current collections from top designers from all over
the shop.'Maryanne Phillips, The
Sydney Morning Herald, January 20, 2001
Lucire's vision also stands for decency and professionalism,
'"We are a global fashion magazine, not just because
we have bureaux around the world but because we treat every nation we
cover equally," Yan says.
'Lucire is one of the few publications that sticks
to Hart's Rules and Oxford English. It guards against exploitation:
"no 14-year-olds on coke, thank you", and provides the same quality of
coverage for new designers as established names in the business.
Enting, Flair supplement, The
Evening Post, July 3, 2001
‘Lucire bills itself as a global fashion magazine, combining topical
celebrity and fashion feature stories with lifestyle columns and articles,
along with online shopping channels and your very own Lucire email
account! Their round-up of news from other fashion magazines will save
you time, as well!’—Netweek,
October 3, 2000
Lucire is a global fashion magazine, and one of the world's
leading fashion titles on the web. It covers fashion, beauty, travel and
lifestyle, with a global perspective for today's woman. It is known for
providing in-depth, quality journalism
FashioNZ, April 27, 2003
Even better [than style.com and Fashion Net] is our own fashion
mag, Lucire. This huge site covers fashion at a global level.
Online since 1997, Lucire has earned an
international reputation and won numerous awards.Helen Varley
Jamieson, New Zealand Infotech Weekly supplement, The
Dominion, November 12, 2001
'London, New Zealand, Swedenwherever you may be, Lucire
gives a glimpse on hot fashion items all over the world. The site contains
fashion features, style talk, international shopping guide, travel destinations,
gift guides and designer profiles among others. A haven for style, a load
of insightful articles, Lucire is a global fashion magazine indeed.
'Content: 4 Design: 4 Links: 4 Overall: 4 [the highest
ranking given to a foreign fashion magazine]'The
Web Philippines, MayJune 1999
'On the big tip of the world fashion scene. The articles on this site
touch on the fact that most major fashion magazines seem to miss: that
there is a fashion world outside of Europe, New York, and LA. Check out
major designers coming out of New Zealand
and still keep in touch
with the moods made by major labels in the west.'Red
Filter, December 16, 1999
… www.lucire.com, a site that commands ratings above and beyond
the URLs owned by big name sites Vogue (www.vogue.com) and Cosmo
(www.cosmopolitan.com). …Philippa Sinclair-Thompson, From
Wellington to the worldvirtually, The
Buzz, no. 2, April 24, 2003
The absolute best online fashion magazine.Luxury
Fashion, March 2002
'It’s not the great look we love most about Lucire. Not the Features
Section. Not even the broad fashion links. What we love most is the diversification.
It’s not on every e-zine that you’ll find fashion, living, community,
news and shopping links. It’s also not every site that profiles new designers
and trends for upcoming seasons.'Bruckner and MacGregor: 'Fashion
dot com', Fashion
(Toronto), October 2001
Lucire is a fashion website for fashion fans familiar with
labels big and small. The coverage on the site is quite extensive. The
roster of designers, with collections available for viewing, reads like
a who's who of the industry. Informative, descriptive and well-written
articles accompany the choice photos from each collection. Much of the
site seems to be centered on user feedback, which is a great element and
something that other sites as well as designers should take note of. Lucire
is a very utilitarian site; visitors will not be bombarded by a lot of
celeb fluff while traipsing through the fashion pages. This site is for
fashion fans though and through.Zap2It.com,
'From reviews of the fall 2003 collections to a global directory for
shopping the world's most chic designers and boutiques, Lucire.com is
one of the world's leading online fashion magazines for fashion, beauty,
travel and lifestyle with a global perspective.'The
San Diego UnionTribune, May 26, 2003