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   Unlike some H&M faces, Scorupco is hardly in need of career revival. One of the comments Lucire heard in Europe is that H&M’s genius is getting faces you know—but not know that well. Kylie Minogue had disappeared from the limelight for years before appearing in the 1998 campaign, for example. Hélèna Christensen, though hardly faded from consciousness, was a surprise for a campaign in 2001. But there have been high-profile exceptions to the rule, not least Claudia Schiffer’s campaign for the brand two years ago, which had been the target of much poster theft throughout Europe.
   The quadlingual actress is about as global as one can get amongst Hollywood stars—and that is probably precisely the appeal, particularly given the collection's focus.
   Hennes & Mauritz designer Margareta van den Bosch has gone Bohemian with this underwear collection, much like H&M's youth-targeted Divided brand. There is no shortage of international influence, pointing to the way European Generation Y customers perceive their world: more borderless, less separated.

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