Panos Emporio: a glimpse of summer 2008
In an exclusive preview, Lucire looks at
the summer 2008 collection from leading Swedish beachwear label
WHEN Lucire first
interviewed Panos, the man behind Göteborg-based label
Panos Emporio, in 2000, we knew the sociology grad-turned-beachwear
designer was on to something. Through the 1990s, Panos Emporio had
built itself up using high-profile models in its native Sweden (though
Panos himself is Greek), but in the 21st century, the company has
kept itself in the news through diversification (adding new lines
such as Poison by Panos, playing the stock market and the purchase
of the Fröken Sverige or Miss Sweden pageant) as well as a
little controversy (asking drag queen Rickard
Engfors to model a collection).
For summer 2008, which Lucire previews
here exclusively with Panoss blessing, the designer is continuing
his line of sexy swimwear, focusing on quality and design rather
than celebrity. After all, Panos himself has become a celebrity
unto himself: earlier this year, ABC TV
in the United States even devoted
a news segment to him and the pageant.
In line with current trends, there is more by
way of metallics (gold) in the Unlimited Love range, with its almost-party-wear
feel; reds are prevalent, while floral prints appear with green,
yellow and orange shades. Poison by Panos continues a dark feel,
with skull and chessboard prints.
The 2008 collection celebrates the freedom of
women, according to Panos and continues his traditional lines along
with the premium Alaghí,
Poison by Panos and Unlimited Love. A menswear line also continues,
but accessories play a smaller part.
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