Bettjemans' Hair Spa: time for a ritual
A new salon
in Orakei, Auckland, New Zealand, goes well beyond getting your
hair doneBettjemans aims to create a destination hair
Indulgence Rituals are the beginning of a new
wave in hair care and we want to be riding at the crest of that
wave, says Grant Bettjeman
GOING to a hair salon these days
you hear an extra word: ritual. Kérastase has been,
over the last year, training many salon staff certain rituals to
help pamper customers, realizing that a visit to the hair salon
should be a positive experience.
Indulgence Rituals, as the company calls them,
are a specialized range of Kérastase in-salon treatments
to treat your scalp and hair to enhance its natural beauty and cater
to any concerns, in a relaxing, indulgent and luxurious environment.
The training is in application and relaxation,
which includes massage, and can be experienced at a number of salons,
such as Wellington, New Zealands Vanilla
In Auckland, Bettjemans Hair Spa, newly
opened at 52 Coates Avenue, Orakei, takes a well known name in hairstyling
and brings the Kérastase rituals to a new audience.
After 37 years in business, Phif and Grant Bettjeman
(above) have created what they believe is the countrys
first destination hair spa.
Indulgence Rituals are the beginning of
a new wave in hair care and we want to be riding at the crest of
that wave, says Grant Bettjeman.
The new salon is designed by Leuschke Group and
features Philippe Starck-designed reclining leather chairs at the
According to Kérastase, the Rituals
procedure begins with a stylist consultation to diagnose your
scalp and hair needs and then a stylist technician follows with
a sequence of five essential gestures (or steps). These include
rebalancing, bathing, treating, revitalizing, texturizing and then
sculpting your hair, using unique application and massage techniques
designed exclusively by Kérastase.
They do not come at an excessive price, with
the Rituals beginning at NZ$32 at Bettjemans Hair Spa. •
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