fashion: behind the
scenes
Three more years

Jack Yan
flies to Blenheim for lunchand gets to check out some
of the award winners from the Montana World
of Wearable Art Awards
photographed by Frank Gasteiger
ITS
NOT EVERY DAY that Montana Wines shouts you a trip to Blenheim,
to its flagship Brancott Winery, for a special announcement concerning
the World of Wearable Art Awards (WOW).
After supporting the Awards for 10 years, Montanas
chief winemaker, Jeff Clarke, told Lucire that the arrangement
would be extended for another three.
Clarke and foundercreative director of
WOW, Suzie Moncrieff, signed the agreement
in front of journalists and several models in earlier WOW
costumes.
Designs ranging from This Is Not a Booby
by Jo Torra brassière consisting of a bird on each
breastto Tracey Smiths La Topiarina, essentially
an outfit where the wearer was encased in foot-to-toe greenery (Leafing
so soon? we asked, as the model went to change) were modelled
at the event.
Its not just the event that gets support:
Moncrieff told the audience that Wellington, where the Awards have
been held since 2005, benefits to the tune of NZ$8
million each year.
For us in the press, the lunch that Montana provided,
with a delicious beef fillet, was among the best weve sampled
in this hemisphere, complemented by the winerys Terroir sauvignon
blanc, or the Terraces pinot noir 2004.
Clarke took the opportunity to talk up the companys
new Montana chardonnay pinot noir brut cuvée.
During lunch, more outfits were shown, including
the challenging Dragon Fish, by Susan Holmes, who took home
the 1996 Supreme Award with this design. The model had to bend slightly
to give the proper effect of a human-size dragonfish.
Our only regret was having to depart for our
Wellington flight, ferried back to the airport by Fay of Marlborough
Travel, leaving our colleagues from other centres to enjoy Montanas
company for a few extra hours.
The 2007 Montana World of Wearable Art Awards
take place at the TSB Arena in Wellington
from September 20 to 30. Tickets are on sale now at www.worldofwearableart.com.
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Its not just the event that gets support:
Moncrieff told the audience that Wellington,
where the Awards have been held since
2005, benefits to the tune of NZ$8 million each year
|