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Housewife support Housewife support

Photographed by Frank Gasteiger
After a two-year wait, Desperate Housewives’ Nicollette Sheridan is the face—and body—of Hestia bras in New Zealand


WORTHING-BORN actress Nicollette Sheridan signed as as the front-woman for Hestia bras in Australia back in October 2005, but the brand has only this month exported its “Desperate Housewife”-helmed campaign across to New Zealand.
   Sheridan, who stars as Edie Britt on Desperate Housewivesthe show’s costumes are discussed in Lucire this month—was chosen as the face of the campaign by Hestia parent Pacific Brands.
   Pacific is targeting women with normal figures as well as those with fuller shapes.
   The slogan, ‘Support for women at work’, the campaign highlights the multi-purpose aim of the Hestia range.
   In the latest campaign, which breaks on both sides of the Tasman for the first time, Sheridan is shown doing the washing up, ironing, watering the garden, and working the barbecue.
   There are five bras in the Everyday range, and six in the Fuller Figure one. Sizes range from 10A to 16D in the former, and 14C to 20DD and larger in the latter.
   The campaign was photographed in Los Angeles. Prices begin at NZ$19·90, available at the Warehouse, and selected K-mart and Postie Plus outlets. In Australia, prices begin at A$9·99, from K-mart, Big W, Best and Less and Harris Scarfe. •

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