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fashion: overview
Housewife support
After a two-year wait, Desperate Housewives’ Nicollette
Sheridan is the face—and body—of Hestia bras in New Zealand
WORTHING-BORN
actress Nicollette Sheridan signed as as the front-woman for Hestia
bras in Australia back in October 2005, but the brand has only this
month exported its “Desperate Housewife”-helmed campaign
across to New Zealand.
Sheridan, who stars as Edie Britt on Desperate
Housewives—the
show’s costumes are discussed in Lucire this month—was
chosen as the face of the campaign by Hestia parent Pacific Brands.
Pacific is targeting women with normal figures
as well as those with fuller shapes.
The slogan, ‘Support for women at work’,
the campaign highlights the multi-purpose aim of the Hestia range.
In the latest campaign, which breaks on both sides
of the Tasman for the first time, Sheridan is shown doing the washing
up, ironing, watering the garden, and working the barbecue.
There are five bras in the Everyday range, and
six in the Fuller Figure one. Sizes range from 10A to 16D in the
former, and 14C to 20DD and larger
in the latter.
The campaign was photographed in Los Angeles.
Prices begin at NZ$19·90, available
at the Warehouse, and selected K-mart and Postie Plus outlets. In
Australia, prices begin at A$9·99, from K-mart, Big W, Best
and Less and Harris Scarfe. •
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