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fashion: the circuit

Time travelTime travel

Redken launched its new range with a fashion special in Auckland


REDKEN hosted a fashion extravaganza to launch its new Colour Fusion permanent colour range with Color Bond technology at the Heritage Hotel in Auckland, New Zealand earlier this month.

The show was presented in three sections: past, present and future. Branded as ‘edu-tainment’ by Redken, Fiona Ralphthe show featured members of the Redken Artistic Network: Mana Dave (Mælstrom Hairdressing), Tammy Reynolds (Durham Hair), Richard Kavanagh (Richard Kavanagh), Tracey Wallace (Fruition for Hair) and Hélèna Millard (Mælstrom Hairdressing). Tony Elwin, from Durham Hair, MCed.

Millard was inspired by the 1920s bob. Wallace drew on Kate Beckinsale’s performance in Pearl Harbor, while Kavanagh took inspiration from Bettie Page in the 1950s.

Dave worked from an Audrey Hepburn inspiration, while Reynolds combined punk and 1970s’ Vivienne Westwood.

Both Camille Howie (winner of the 2007 Vodafone ID Emerging Designers’ Award, interviewed here at Lucire) and Fiona Ralph (Award finalist and Lucire alumna) showcased parts of their collection, as Redken pushed a youthful message. Howie’s collection (below left) has been covered in both the online and print editions of Lucire, while Ralph’s parodic take on American plastic surgery (above right), American Booty, got its share of smiles.

The future segment of the evening saw models wear designs from the Wearable Arts and Trash for Fashion Awards, made from everything from tin cans to hair rollers. The avant-garde hairstyling was by Redken artist Jo May (Durham Hair). •


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