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fashion: the circuit
 Time travel
Redken
launched its new range with a fashion special in Auckland
REDKEN hosted a fashion extravaganza
to launch its new Colour Fusion permanent colour range with Color
Bond technology at the Heritage
Hotel in Auckland, New Zealand earlier this month.
The show was presented in three sections: past,
present and future. Branded as ‘edu-tainment’ by Redken,
 the
show featured members of the Redken Artistic Network: Mana Dave
(Mælstrom Hairdressing), Tammy Reynolds (Durham Hair), Richard
Kavanagh (Richard Kavanagh), Tracey Wallace (Fruition for Hair)
and Hélèna Millard (Mælstrom Hairdressing).
Tony Elwin, from Durham Hair, MCed.
Millard was inspired by the 1920s bob. Wallace
drew on Kate Beckinsale’s performance in Pearl Harbor,
while Kavanagh took inspiration from Bettie Page in the 1950s.
Dave worked from an Audrey Hepburn inspiration,
while Reynolds combined punk and 1970s’ Vivienne Westwood.
Both Camille Howie (winner
of the 2007 Vodafone ID Emerging Designers’ Award, interviewed
here at Lucire) and Fiona Ralph (Award finalist and Lucire
alumna) showcased parts of their collection, as Redken pushed a
youthful message. Howie’s collection (below left) has
been covered in both the online and print
editions of Lucire, while Ralph’s parodic take on
American plastic surgery (above right), American Booty,
got its share of smiles.
The future segment of the evening saw models
wear designs from the Wearable Arts and Trash for Fashion Awards,
made from everything from tin cans to hair  rollers.
The avant-garde hairstyling was by Redken artist Jo May (Durham
Hair). •
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