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living:
the scene
 Roberto
Cavalli: bring out the animal print
Hennes &
Mauritz rolls out its collaborative collection with Roberto
Cavalli with more aplomb than its previous joint efforts
photographed by Alfonso Catalano and Larry Busacca
HOW DO YOU roll out a limited-edition,
party-centric collaboration between a designer known for opulence
and a mass-market manufacturer known for practicality? In the past,
H&M’s collaborative ranges—examples
of what we at Lucire call ‘accessible luxury’—have
been launched, despite designers such as Stella McCartney and Viktor
& Rolf, with reasonably low-key affairs. Not so with Roberto
Cavalli, the latest designer to do a joint collection with the Swedish
retail group.
In October, the company celebrated the launch
of the collection with a huge affair in Roma’s Salone delle
Fontane, a video from which has been on Lucire’s front
page since that night. The red-carpet do had plenty of paparazzi
and helicopters buzzing overhead, with a night that has been described
as ‘electrifying’.
Guests on hand included the designer’s wife,
Eva, Sharon Stone, Halle Berry, Mira Sorvino, Bar Refaeli, Katy
Louise Saunders, Bianca Guaccero, Karl-Johan Persson, Rolf Eriksen
and Janne Eriksen, and H&M’s
own Margareta van den Bosch.
The quotations from the celebrities and journalists
such as Vogue TV’s Louise Row were gushing, but then
Cavalli deserves it—one of the few designers who has been able
to consistently wow from season to season.
The animal prints were present, as re-created
by H&M, and modelled by Erin Wasson
and Jessica Stam. Red carpet dresses were also present—not
the sort of thing you might normally associate with Hennes &
Mauritz. Nicolas Malleville showed the men’s range, which included
suits and tuxedo separates.
The party circuit continued to New York, where
in early November H&M launched
the range at its Fifth Avenue flagship store. Some fashion die-hards
waited for Cavalli since the night before, hoping to be the first
to see the new collection. He
did not disappoint, making a guest appearance along with Stam.
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