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fashion: feature
 H&M's Christmas glam
Hennes &
Mauritz has revealed its Christmas 2007 campaign with specials
leading up to the big day
lingerie and sleepwear photographed by Inez van Lamsweerde and
Vinoodh Matadin, other photographs by Alexis Lubomirski
THE WORLD’S
biggest clothing retailer, H&M,
is gearing up to Christmas by launching new items in its men’s,
women’s, children’s and Divided ranges every Thursday
leading up to the big day.
As in earlier years, the company has done a line
of party clothes for Christmas, Hanukkah and New Year functions.
In line with current trends, there is a lot of reflective, shimmery
or metallic fabrics, including a sequinned dress retailing for €19·90.
The company’s official statement also cited
‘a tuxedo for both men and boys for €19.90 and €9.90
respectively.’
The underwear line, released November 29, is
inspired by the 1920s and Moulin Rouge.
In the third- and second-to-last weeks of the
year, H&M says there will be additional
knitwear items in store. •
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