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fashion: feature

H&M's Christmas glamH&M's Christmas glam

Hennes & Mauritz has revealed its Christmas 2007 campaign with specials leading up to the big day
lingerie and sleepwear photographed by Inez van Lamsweerde and Vinoodh Matadin, other photographs by Alexis Lubomirski


THE WORLDS biggest clothing retailer, H&M, is gearing up to Christmas by launching new items in its men’s, women’s, children’s and Divided ranges every Thursday leading up to the big day.

As in earlier years, the company has done a line of party clothes for Christmas, Hanukkah and New Year functions. In line with current trends, there is a lot of reflective, shimmery or metallic fabrics, including a sequinned dress retailing for €19·90.

The company’s official statement also cited ‘a tuxedo for both men and boys for €19.90 and €9.90 respectively.’

The underwear line, released November 29, is inspired by the 1920s and Moulin Rouge.

In the third- and second-to-last weeks of the year, H&M says there will be additional knitwear items in store. •


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