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fashion: overview

Fighting Aids with fashionFighting Aids with fashion

Good Charlotte

Nina Persson of the Cardigans

Hennes & Mauritz joins celebrities in contributing proceeds from a collection to HIV and Aids prevention initiatives
photographed by Daniel Jackson for H&M


SWEDISH RETAILER Hennes & Mauritz has teamed up with Designers Against Aids (DAA), launching a collection with the help of Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, the Cardigans, Tiga, Timbaland and Ziggy Marley.

The collection features T-shirts, tank tops and hoodies. Each garment features a print, with the designer’s name detailed on the neckline label. Each artist has created a print for the collection.

Chicks on Speed’s design aims to strip away the glossiness of the fashion magazines and highlights the real world. Timbaland’s design shows his desire to help others.

The principle behind the collection is to get 15- to 24-year-olds aware of the dangers of HIV and Aids. One quarter of the proceeds from the garments’ sale will be used in HIV and Aids initiatives around the world.

The initiatives are to be coordinated by DAA and YouthAIDS, the latter reaching 600 million young people in 60 countries.

‘Every 15 sec someone in the 15–24 age group contracts HIV–Aids. Shopping has never been more important. Every garment sold makes a difference,’ says Kate Roberts, the founder of YouthAIDS.

In the UK, prices begin at £7·99. The garments will be sold in H&M’s Divided departments. •


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Ziggy Marley

Katherine Hamnett


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