Fighting Aids with fashion
Nina Persson of the Cardigans
Hennes & Mauritz
joins celebrities in contributing proceeds from a collection to HIV
and Aids prevention initiatives
photographed by Daniel Jackson for H&M
SWEDISH RETAILER Hennes & Mauritz
has teamed up with Designers Against Aids (DAA),
launching a collection with the help of Rihanna, Chicks on Speed,
Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett,
My Chemical Romance, Rufus Wainwright, Scissor Sisters, the Cardigans,
Tiga, Timbaland and Ziggy Marley.
The collection features T-shirts, tank tops and
hoodies. Each garment features a print, with the designers
name detailed on the neckline label. Each artist has created a print
for the collection.
Chicks on Speeds design aims to strip away
the glossiness of the fashion magazines and highlights the real
world. Timbalands design shows his desire to help others.
The principle behind the collection is to get
15- to 24-year-olds aware of the dangers of HIV
and Aids. One quarter of the proceeds from the garments sale
will be used in HIV and Aids initiatives
around the world.
The initiatives are to be coordinated by DAA
and YouthAIDS, the latter reaching
600 million young people in 60 countries.
Every 15 sec someone in the 1524
age group contracts HIVAids.
Shopping has never been more important. Every garment sold makes
a difference, says Kate Roberts, the founder of YouthAIDS.
In the UK, prices
begin at £7·99. The garments will be sold in H&Ms
to Del.icio.us | Digg
it | Add