Levi's broadcasts in colour
2008 range injects plenty of colour to the traditional denim jean
Expanded from issue 25 of Lucire
EVEN THOUGH we said that Ashes
to Ashes wouldnt kick off a 1980s revival, Levi Strauss
& Co. has been dipping into some ideas of the New Romantic decade
for its 2008 customers.
Coloured jeans might not have been an 80s
staple, but they were present and associated with the decade. Their
comeback, however, began two years ago and hit the mainstream media
last year. Esprit, True Religion and a few other brands have been
offering coloured jeans in their ranges, but now its the turn
of the big jean nameLevis.
Fortunately, this decade round, there appears
to be a wider array of colours, so depending on your choices, there
should be no confusion over whether you have travelled back in time.
Levis has called on everything from rock
and roll to hip-hop for inspiration, saying that its mens
and womens Red Tab range encapsulates different genres of
music. The company has re-created its 509 and 568 skinny jeans and
offers them in red, purple, bright blue and scarlet. Other silhouettes
are available and the company claims it is its most comprehensive
Prices begin in New Zealand at NZ$149·90
for the 509 for women and 568 for men; the short-sleeve knit top
for women retails at NZ$89·90
and the flannelette shirt at NZ$69·90.
For retailers, call (0508) 501-555 inside New Zealand or visit the
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