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Elizabeth Arden, Catherine Zeta-Jones reopen flagship storeElizabeth Arden, Catherine Zeta-Jones reopen flagship store


Elizabeth Arden reopens its flagship store on Fifth Avenue, New York, with Catherine Zeta-Jones doing the honours
photographed by Larry Busacca for Elizabeth Arden; courtesy WireImage


ELIZABETH ARDEN opened its newly renovated flagship store at 691 Fifth Avenue, New York, with its global spokesperson and Academy Award-winning actress Catherine Zeta-Jones to do the honours.

Joining her was chairman and CEO Scott Beattie, who cut the ribbon with Zeta-Jones.

The store features the famous Red Door—the symbol which has become synonymous with the Elizabeth Arden brand and has become part of its logotype.

The company states that the Red Door has been at the 691 Fifth Avenue address since 1930. The store itself, meanwhile, has been completely modernized and reflects the brand’s current positioning as a ‘modern classic in prestige beauty,’ it says.

To celebrate its heritage, today and through this weekend (March 8–9, 2008) Elizabeth Arden will feature its famous cult favourite Eight Hour Cream at its original, 1930 introductory price of US$5.

The store has one more clever feature: the telephone number is (212) MS-ARDEN.


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Images from top: Actress Catherine Zeta-Jones outside the flagship Elizabeth Arden store, posing by the famous Red Door. Elizabeth Arden chairman and CEO Scott Beattie and Catherine Zeta-Jones cut the ribbon for the reopening.

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