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Above: The core Panos Emporio line has Mediterranean, desert
and tropical garden inspirations for summer 2009. Below:
Alaghí continues its quality angle. Bottom: Poison
by Panos mixes street and goth influences against a black colour
base.
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We preview Panos
Emporio’s summer 2009 ranges and look at where the designer’s
inspirations have come from
WE HAD SAT on some of these shots
since last September, since they wouldn’t be out till summer
2009, but now we can reveal what Sweden’s premier swimwear
house, Panos Emporio, has in mind for the coming season.
Panos Emporio’s ranges have been largely
established for a few years now. The main range, launched in 1986,
is the core one; Poison by Panos, which came out half a decade ago,
is aimed at a younger, funkier market; Unlimited Love is a line
created literally to express the concept of love; Alaghí
is aimed at a more traditional market. There are men’s and
children’s lines as well.
This year’s directions take their inspiration
not just from the Mediterranean but from the desert—an unusual
choice for the man behind the brand, Panos—and tropical gardens.
Poison by Panos continues to take its inspiration
from street culture mixed with high fashion, with Panos citing punk,
metal and Goth influences against a black colour base.
Unlimited Love, this time around, still asks
the wearer to have plenty of confidence, and the images are shot
in the typical, sexy way, but there are more solid colours this
season rather than complex prints, which was how the line originally
débuted.
Alaghí emphasizes quality as before, along
with luxurious detailing.
Panos Emporio, by all accounts, understands swimwear
fit better than most brands—everyone we have asked over the
years has said the same thing. This part of Panos Emporio has not
changed for the season, while fashions and styles advance. •
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This year’s directions take their inspiration
not just from the Mediterranean but from the desert—an unusual
choice for the man behind the brand, Panos—and tropical gardens
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Panos Emporio—from the Mediterranean to the underground
