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fashion: feature

Panos Emporio—from the Mediterranean to the undergroundPanos Emporio—from the Mediterranean to the underground






Above: The core Panos Emporio line has Mediterranean, desert and tropical garden inspirations for summer 2009. Below: Alaghí continues its quality angle. Bottom: Poison by Panos mixes street and goth influences against a black colour base.


We preview Panos Emporio’s summer 2009 ranges and look at where the designer’s inspirations have come from

 

WE HAD SAT on some of these shots since last September, since they wouldn’t be out till summer 2009, but now we can reveal what Sweden’s premier swimwear house, Panos Emporio, has in mind for the coming season.

Panos Emporio’s ranges have been largely established for a few years now. The main range, launched in 1986, is the core one; Poison by Panos, which came out half a decade ago, is aimed at a younger, funkier market; Unlimited Love is a line created literally to express the concept of love; Alaghí is aimed at a more traditional market. There are men’s and children’s lines as well.

This year’s directions take their inspiration not just from the Mediterranean but from the desert—an unusual choice for the man behind the brand, Panos—and tropical gardens.

Poison by Panos continues to take its inspiration from street culture mixed with high fashion, with Panos citing punk, metal and Goth influences against a black colour base.

Unlimited Love, this time around, still asks the wearer to have plenty of confidence, and the images are shot in the typical, sexy way, but there are more solid colours this season rather than complex prints, which was how the line originally débuted.

Alaghí emphasizes quality as before, along with luxurious detailing.

Panos Emporio, by all accounts, understands swimwear fit better than most brands—everyone we have asked over the years has said the same thing. This part of Panos Emporio has not changed for the season, while fashions and styles advance. •

 

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This year’s directions take their inspiration not just from the Mediterranean but from the desert—an unusual choice for the man behind the brand, Panos—and tropical gardens

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