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beauty:
hair
 L'Oréal Professionnel's winter fantasies
Devin Winter attends Thriller,
the new theme from L’Oréal Professionnel, as executed
by hair supremo Paul Huège de Serville and his team
The girls took to the runway one by one carefully
executing their dramatic, strong, noir-ish routines. The music was
thumping, the lights were flashing, the models were having fun and
the audience entertained
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L’ORÉAL PROFESSIONNEL,
in association with the Servilles hairdressing group, paraded the
latest trends in hair cutting, styling and colouring at the Michael
Fowler Centre on March 23. The event launched a new range of L’Oréal
salon colours to a well groomed audience of hundreds. Wellington’s
finest hair colourists and stylists were treated to an assortment
of eye-candy, with the emphasis on creativity and the artistry of
hairdressing.
L’Oréal Professionnel’s marketing manager began
with some background information, exploring themes that would be
exposed in the show to follow. Bold, strong, dramatic, romain
noir was the inspiration for the new colour collection. After
a short blackboard presentation of look-book style collages and
runway show clips, Paul Huège de Serville and his team—Kyla
Rose, Olivia Noble, Chantell Mantel and Penny Fugle—were welcomed
on to the runway.
Paul and his two associates proceeded to cut and style
the hair of their models all the while explaining their motivation
for each particular do. Another hostess passed around a microphone
as a flurry of hairdressing terms where spoken and snips wisped
through the hair of pretty young ladies. As Paul cued the dimming
of the lights with a quick nod to side stage, the models’ cloaks
were removed, revealing skimpy, glittery outfits (gold for the blondes,
silver for the brunettes).
The girls took to the runway one by one carefully executing
their dramatic, strong, noir-ish routines. The music was thumping,
the lights were flashing, the models were having fun and the audience
entertained.
The highlight hairdo for us was a quirky take on the
prevalent bob. The style was executed by Paul himself on one of
the brunette models. The twist was that while the outer of the model’s
hair was cut into a sharp but rounded bob, the underneath was left
long in length, creating a sort of stylish mushroom effect. The
demos were interspersed with more costumed and elaborate routines.
More models wore impossible headdresses made of hair, managing to
carry them with character and attitude.
At the end of the show the audience had the opportunity
to touch and feel the models’ hair, ask the Servilles group questions
and mingle with the rest of the crowd by the bar. What an experience
to witness the intensity and passion of the hairdressing community
first-hand. •
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