FROM APRIL 23, 200 Hennes & Mauritz
stores will carry the fruits of the collaboration between the Swedish
retailer and designer Matthew Williamson.
Since Lucire ventured into print
in 2004, H&M has been collaborating
with some of the worlds leading designers, creating
what we termed attainable luxury. These designers
have included Stella McCartney, Karl Lagerfeld, Viktor & Rolf,
Roberto Cavalli and Comme des Garçons.
The inspiration of the H&M
by Matthew Williamson collection for spring 2009 is the world travellera
fitting idea for todays globally aware woman.
I wanted to create a strong urban collection
fused with the brandís signature symbols and shapes. Itís been fascinating
to search back through my archives to isolate the most iconic pieces,
then rework them for H&M. Colour is
one of the defining aspects of my signature style, I focused on
the iconic peacock motif seen across my collections to develop a
palette of blues, chartreuse and emerald. The spirit of the collection
is both covetable and precious, says Williamson in a release.
adviser, who oversaw many of the earlier collaborations as the companys
head of design, Margareta van den Bosch, says, I think people
will really love this collection. I love the way Matthew mixes prints
in the dresses, and the colour-blocking of the tailoring. Itís very
elegant, but there are lots of things you can wear in a really relaxed
way, too. The mix and match of all the embroidery, the prints, the
sequins and the colours makes all of the clothes very special.
This is only the first part of the Williamson
collection. From May 14, a summer wardrobe will appear in
1,600 H&M stores globally.
A menswear collection will follow for H&M,
marking the designers début into this area.
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| I focused on the iconic peacock
motif seen across my collections to develop a palette of blues,
chartreuse and emerald. The spirit of the collection is both
covetable and precious