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Lucire: Fashion

Armani’s Fox news

Megan Fox is Armani’s new face for spring–summer 2010, replacing Posh and Becks
photographed by Mert & Marcus


Foxy Megan Fox is the newest celebrity to endorse the Armani brands



MEGAN FOX, the sexy actress lusted after by many a young man, is the latest attention-grabbing celebrity to front a campaign for Emporio Armani.

Fox appears in a series of black-and-white shots for Armani underwear and jeans for spring–summer 2010. Photographed by Mert & Marcus (the Turkish–Welsh duo of Mert Alas and Marcus Piggott) in Los Angeles, they will appear in both print and outdoor advertising.

Armani had formerly used the husband-and-wife pairing of David and Victoria Beckham. Footballer David Beckham will be replaced by Cristiano Ronaldo, according to sources.

Fox is one of numerous celebrities and models to be revealed as the new face of a brand in recent campaigns, including Karen Elson for St John Knits and Georgia May Jagger for Versace. Armani, however, is the only label to have released nearly the entire series of images to the public on its Facebook fan page. •


Is Megan Fox just good for headlines?
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Georgia May Jagger appears in Versace’s spring–summer ’10 campaign
Georgia May Jagger, the 17-year-old daughter of Mick Jagger and Jerry Hall, appears in the new Versace spring–summer 2010 campaign
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