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Lucire: Living
the scene

Lucire 2010 At Distinctive Assets With Los Angeles getting back into a party mood, Rihanna was one of the guests at Distinctive Assets’ Grammy Award suites

Richly rewarding

Elyse Glickman and Leyla Messian review some of the 2010 award season’s sparkling highlights
some photographs by the authors and by Tony Di Maio/Star Traks Photo

Expanded from issue 28 of Lucire


FROM THE GRAMMYS TO THE OSCARS, and some of the real holidays in between (Valentine’s Day), the late-winter parade of beauty boosters, eco-friendly necessities and fashion was in full swing throughout Hollywood and Los Angeles. However, the true cause célèbre of earthquake relief for Haïti and Chile took centre-stage—and rightfully so. Other causes, especially those devoted to the environment and the Red Cross, also shared the spotlight.


52 Pick Up: Distinctive Assets
True to form Distinctive Assets’ celebration of the 52nd annual Grammy Awards was a real winner among pre-show shindigs, bringing in an impressive roster of celebrities ranging from music legends to prime-time players to talented newcomers, including Slash, George Clinton, Shar Jackson, Smokey Robinson, Justin Bieber, Mick Fleetwood, Roberta Flack, Ellen Degeneres, Rihanna, Andrea Bocelli, Linkin Park, Leon Russell, the Black Eyed Peas, Green Day and Jeff Beck. Making this edition of Distinctive Assets’ crown jewel of events even better was the fact that sun was out, skies were clear and guests could enjoy Lash Fary and crew’s always timely assemblage of fashion, food and gadget discoveries at a leisurely pace.
   It was gratifying to see several A-list recording artists autographing and handing back some of their treasures for a good cause, creating special gift bags for auction to benefit the charity MusicCares. Waste Management presented each lounge recipient with a ‘Recycling Rocks’ package to raise artists and fans’ awareness as to how easy it is to recycle at live music events, at home and at work. Each package included a year’s membership to the House of Blues Foundation Room, state-of-the-art EchO2 water bottles with built-in filtering mechanisms and some recycled fabric wardrobe essentials. The jaunty package was designed to promote and encourage recycling to millions of live music fans across the US, feature artist commentary about recycling, offer exclusive earth friendly products for purchase and chances to win Live Nation concert cash and other valuable prizes. For more information about the Recycling Rocks campaign, visit
   As one could expect from the Grammys’ press-worthy sideshows, showing a little skin was a focus, and the product line-up reflected that, from Cape Cod Leather’s stylish, fashion-meets-function handbags to Orgasense’s ultra-premium skin care from cosmetics capital South Korea to leather jackets from Royal Underground (the line devised by Mottley Crue’s Nikki Sixx and St John doyenne Marie Gray). Staff from the Beverly Hills practice of Dr Harold Lancer reminded guests about the importance of seeking sound skin care advice closer to home. Maggie Maceiras, founder of Miami-based Soy Delicious Candles, brought to Staples Center the most delicious elements of a South Florida vacation in a portable soy wax format that doubles as sensual massage oil when melted.
   International poker champ Lee Watkinson also came to play, but was on the “dealing” end of the event, promoting his Hardcore Elegance Jewelry costume and sterling silver collections for women, men and children. As always, gadgets were also centre-stage, and this year’s line-up included Vivitar cameras and records, Palm Pixi phones and stereo gear from Harman/Karson/Infinity Eletronics. The other senses were accounted for, with products from Moroccan Oil (an amazing salon line out of Canada that co-sponsored the proceedings), Misis Jewelry, Icing by Bling Dental, Fancy Feast (at last! Something for cat fanciers), Soltice’s rad ’80s-inspired eyewear collections and treats from Marley Coffee (back from their successful pour at the Golden Globes), Hippie Chips and Ciroc.


More to love
CellCeuticals, which emerged as one of Leyla’s favourite skin care line discoveries, resurfaced as the anchor sponsor of the Valentine Romance Sneak Peak Oscar Suite. This event stands as one of the highlights of last year’s Oscar season—not only because of the great cross-section of products, but also because of the top tier stars that dropped in. Thanks to the ongoing precedent of nice ambiance and friendly people, the event once again registered as one of the classiest events of the season.
   While Doris Bergman’s show unfolded in spectacular fashion, and her professional crew and VIPs in attendance were on their game, charitable relief efforts were also front and centre even amid all the glamour. Under the leadership of the ASHÉ Foundation, a s. 501(c)(3) California non-profit corporation, guests up for the Shoes for Africa campaign ( Most notably, the Wardrobe Department of Desperate Housewives brought over a plethora of shoes from Wisteria Lane. The donations collected will be shipped in April to South Africa for a ‘Christmas in July’ distribution for the 2010 World Cup.
   A model of grace under pressure, hosts Doris Bergman and Kathy Duliakas attracted a true roster of bona fide talent including Ed O’Neill (Married with Children and the acclaimed new ABC-TV series Modern Family), who warmly greeted us as he was leaving and we were arriving). Also on the scene were Joe Mantegna (who heads up our favourite show, Criminal Minds), Morgan Fairchild, Lauren Velez, SAG President, Ken Howard, William Shatner, Amanda Righetti, Antonio Sabato, Jr, Carolyn Hennessy, Chris Harrison, Dawn Olivieri, Deidre Hall, Gilles Marini, Harry Shum James Kyson Lee, Kenny Lattimore, Kathy Joosten, Kevin Farley, Kym Whitley, Maiara Walsh, María Conchita Alonzo, Mariana Klaveno, Megyn Price, Michael Welch, Chris McDonald, Rebecca Mader, Robert Davi, Rolanda Watts, Sofia Milos, Ted McGinley and Vik Sahay.
   In terms of being dazzled, we were again impressed with the interesting and innovative range of products being showcased—including cosmetics from Dazzle Dry and Skinn by Dimitri James, SpinGym (a clever portable workout device), Australian gems from Amadika Jewellery, timepieces by Jorg Gray; Shiekk footwear with its “reality star”-inspired stiletto collection, RisQue “lingerie for the feet”, Menbur’s lush line of dress shoes and matching evening bags, luggage from Coleman and Travel Choice, Herban’s aromatic soaps and lotions, freeBeneath’s flowy lounge caftans, Pineapple Electronics’ Rumble Earwoofers, host restaurant Café La Boheme’s wonderful lunch fare of saldas, salmon, roast and faro. It wouldn’t be a party with out dessert, and plenty of it was laid out for us by Mignon Chocolates, Antonia’s Gourmet Caramelized Pecans; Vermeer Dutch Chocolate Liqueur and Blue Angel Vodka. It was also fun to see the latest boots from Capelta, as well as talk fashion with charismatic founder Monique Capelta.




Distinctive Assets


Second Valentine Romance Oscar Suite
Reunited: Ted McGinley and Ed O’Neill

Antonio Sabato, Jr, and girlfriend Cheryl Moana Marie (yes, New Zealand, she is named for the song)

Two of our favourite actors: Robert Davi and Joe Mantegna

Left Amanda Righetti. Below left Gilles Marini. Below Kym Whitley.

Related articles
Lucire 2010 | The Global Fashion Magazine

That’s the spirit
With the help of Piaget and Jameson Irish Whiskey, Hollywood celebrated independent film on the eve of the Academy Awards in downtown Los Angeles last Friday
photographed by Jordan Strauss/Getty Images and John Shearer/Getty Images

Lucire 2010 | The Global Fashion Magazine Global proportions
Even with shadows of economic, environmental and political concerns looming, Golden Globe events provide a silver lining that transcends the glow of celebrity. Elyse Glickman and Leyla Messian head to suites hosted by Madison & Mulholland, Nathalie DuBois and GBK to find what glows even more brightly



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