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FROM THE GRAMMYS
TO THE OSCARS, and some of
the real holidays in between (Valentine’s Day), the late-winter
parade of beauty boosters, eco-friendly necessities and fashion
was in full swing throughout Hollywood and Los Angeles. However,
the true cause célèbre of earthquake relief
for Haïti and Chile took centre-stage—and rightfully so. Other
causes, especially those devoted to the environment and the Red
Cross, also shared the spotlight.
52 Pick Up: Distinctive Assets
True to form Distinctive Assets’ celebration of the 52nd annual
Grammy Awards was a real winner among pre-show shindigs, bringing
in an impressive roster of celebrities ranging from music legends
to prime-time players to talented newcomers, including Slash, George
Clinton, Shar Jackson, Smokey Robinson, Justin Bieber, Mick Fleetwood,
Roberta Flack, Ellen Degeneres, Rihanna, Andrea Bocelli, Linkin
Park, Leon Russell, the Black Eyed Peas, Green Day and Jeff Beck.
Making this edition of Distinctive Assets’ crown jewel of events
even better was the fact that sun was out, skies were clear and
guests could enjoy Lash Fary and crew’s always timely assemblage
of fashion, food and gadget discoveries at a leisurely pace.
It was gratifying to see several A-list recording artists
autographing and handing back some of their treasures for a good
cause, creating special gift bags for auction to benefit the charity
MusicCares. Waste Management presented each lounge recipient with
a ‘Recycling Rocks’ package to raise artists and fans’ awareness
as to how easy it is to recycle at live music events, at home and
at work. Each package included a year’s membership to the House
of Blues Foundation Room, state-of-the-art EchO2 water bottles with
built-in filtering mechanisms and some recycled fabric wardrobe
essentials. The jaunty package was designed to promote and encourage
recycling to millions of live music fans across the US,
feature artist commentary about recycling, offer exclusive earth
friendly products for purchase and chances to win Live Nation concert
cash and other valuable prizes. For more information about the Recycling
Rocks campaign, visit www.livenation.com/recyclingrocks.
As one could expect from the Grammys’ press-worthy
sideshows, showing a little skin was a focus, and the product line-up
reflected that, from Cape Cod Leather’s stylish, fashion-meets-function
handbags to Orgasense’s ultra-premium skin care from cosmetics capital
South Korea to leather jackets from Royal Underground (the line
devised by Mottley Crue’s Nikki Sixx and St John doyenne Marie Gray).
Staff from the Beverly Hills practice of Dr Harold Lancer reminded
guests about the importance of seeking sound skin care advice closer
to home. Maggie Maceiras, founder of Miami-based
Soy Delicious Candles, brought to Staples Center the most delicious
elements of a South Florida vacation in a portable soy wax format
that doubles as sensual massage oil when melted.
International poker champ Lee Watkinson also came to
play, but was on the “dealing” end of the event, promoting
his Hardcore Elegance Jewelry costume and sterling silver collections
for women, men and children. As always, gadgets were also centre-stage,
and this year’s line-up included Vivitar cameras and records, Palm
Pixi phones and stereo gear from Harman/Karson/Infinity Eletronics.
The other senses were accounted for, with products from Moroccan
Oil (an amazing salon line out of Canada that co-sponsored the proceedings),
Misis Jewelry, Icing by Bling Dental, Fancy Feast (at last! Something
for cat fanciers), Soltice’s rad ’80s-inspired eyewear collections
and treats from Marley Coffee (back from their successful pour at
the Golden Globes), Hippie Chips and Ciroc.
More to love
CellCeuticals, which emerged as one of Leyla’s favourite skin care
line discoveries, resurfaced as the anchor sponsor of the Valentine
Romance Sneak Peak Oscar Suite. This event stands as one of the
highlights of last year’s Oscar season—not only because of the great
cross-section of products, but also because of the top tier stars
that dropped in. Thanks to the ongoing precedent of nice ambiance
and friendly people, the event once again registered as one of the
classiest events of the season.
While Doris Bergman’s show unfolded in spectacular fashion,
and her professional crew and VIPs
in attendance were on their game, charitable relief efforts were
also front and centre even amid all the glamour. Under the leadership
of the ASHÉ Foundation, a s.
501(c)(3) California non-profit corporation, guests up for the Shoes
for Africa campaign (www.theashefoundation.org).
Most notably, the Wardrobe Department of Desperate Housewives
brought over a plethora of shoes from Wisteria Lane. The donations
collected will be shipped in April to South Africa for a ‘Christmas
in July’ distribution for the 2010 World Cup.
A model of grace under pressure, hosts Doris Bergman and
Kathy Duliakas attracted a true roster of bona fide talent including
Ed O’Neill (Married with Children and the acclaimed new ABC-TV
series Modern Family), who warmly greeted us as he was leaving
and we were arriving). Also on the scene were Joe Mantegna (who
heads up our favourite show, Criminal Minds), Morgan Fairchild,
Lauren Velez, SAG President, Ken Howard,
William Shatner, Amanda Righetti, Antonio Sabato, Jr, Carolyn Hennessy,
Chris Harrison, Dawn Olivieri, Deidre Hall, Gilles Marini, Harry
Shum James Kyson Lee, Kenny Lattimore, Kathy Joosten, Kevin Farley,
Kym Whitley, Maiara Walsh, María Conchita Alonzo, Mariana
Klaveno, Megyn Price, Michael Welch, Chris McDonald, Rebecca Mader,
Robert Davi, Rolanda Watts, Sofia Milos, Ted McGinley and Vik Sahay.
In terms of being dazzled, we were again impressed
with the interesting and innovative range of products being showcased—including
cosmetics from Dazzle Dry and Skinn by Dimitri James, SpinGym (a
clever portable workout device), Australian gems from Amadika Jewellery,
timepieces by Jorg Gray; Shiekk footwear with its “reality
star”-inspired stiletto collection, RisQue “lingerie for
the feet”, Menbur’s lush line of dress shoes and matching evening
bags, luggage from Coleman and Travel Choice, Herban’s aromatic
soaps and lotions, freeBeneath’s flowy lounge caftans, Pineapple
Electronics’ Rumble Earwoofers, host restaurant Café
La Boheme’s wonderful lunch fare of saldas, salmon, roast and faro.
It wouldn’t be a party with out dessert, and plenty of it was laid
out for us by Mignon Chocolates, Antonia’s Gourmet Caramelized Pecans;
Vermeer Dutch Chocolate Liqueur and Blue Angel Vodka. It was also
fun to see the latest boots from Capelta, as well as talk fashion
with charismatic founder Monique Capelta.
continued
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Distinctive Assets
 
Second Valentine Romance Oscar Suite
 Reunited:
Ted McGinley and Ed O’Neill
Antonio Sabato, Jr, and girlfriend Cheryl Moana Marie (yes, New
Zealand, she is named for the song)
Two of our favourite actors: Robert Davi and Joe Mantegna
Left Amanda Righetti. Below left Gilles Marini. Below
Kym Whitley.
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At Distinctive Assets With Los Angeles getting back into a party
mood, Rihanna was one of the guests at Distinctive Assets’ Grammy
Award suites
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