GIVEN THAT Natasha Sunshine-Antonionis
hands have revved up the locks of Ivanka Trump, Molly Sims and Eva
Herzigova, and her résumé includes the New York City
branch of Warren Tricomi, you would expect a salon big on space
and attitude. However, her Santa Monica salon Byu-Ti
goes in an opposite direction: unpretentious, intimate and adorable.
Sandwiched daintily between a cupcake bakery and a manicure salon,
the veteran hairdresser and Mom-to-be is bigger on results and client
comfort than she is on hype and pretense. Sure, she has some high-profile
salon lines such as Pure Color and Redken, as well as her own hand-crafted
line of hair products and vitamins, but she clearly considers quality
cut and colour to be her most important products.
While the signature service is the Healing Haircut and
store tag line is Give Goodness, to stress the wholesome
and natural ingredients in her products, this is no a hippie-dippie
hangout. What takes its place is a customized hair salon experience
based on a six-step consulting process to ensure the customer can
maintain the look she walks out of the salon with. Another fun adjunct
is her assortment of six Beauty Blenders that transform a good condition
treatment into a highly customized sensory experience.
The premise of the Beauty Blenders is similar
to a smoothies bar, Sunshine-Antonioni explains. We
start with a wonderful base conditioner, and then add up to two
boostersShine, Thickener, Oil Reduction, Protein Rebuilder,
Smoothing (for ethnic and extremely curly hair) and a remedy for
over-processed hair. Healing haircut includes this special one-of-a-kind
mélange along with a Japanese Micromist steamer. This makes
the conditioner molecules so small the benefits infuse right into
your hair's cuticle and cortex.
For more information, visit 510 Wilshire Boulevard,
Santa Monica, CA 90401, USA;
telephone 1 310 587-2207. •
Elyse Glickman is US west coast editor of Lucire. |
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