JEWELS ADD a slight touch of glimmer
and glow to a womans beauty and grace. Seduction, elegance,
luxury and grandeur are just a few of many sensations a woman feels
as she dazzles in Boucheron jewels. Boucheron is worn to feel, visualize
and even to savour, arousing ones many senses.
The House of Boucheron was founded in 1858 by Frédéric
Boucheron. It was the beginning of a French brand name that would
soon go down into history and into the hearts of many jewellery
lovers. In 2008, it celebrated its 150th anniversary. For years,
Boucheron clientèle included the Royal Family and actresses
including Rita Hayworth, Greta Garbo, Eva Longoria, Penélope
Cruz and a long list of other stars. Currently, there are forty-five
Boucheron boutiques all over the world. From boutiques in Dubai,
Shanghai, Monaco, Kyoto, Hong Kong, Moscow as well as Saint-Tropez,
the Boucheron presentation travelled back to where it all started:
On January 27, the House of Boucheron presented visitors with its new seasons jewellery collection called
Cabinet de curiosités, or Cabinet of Curiosities.
Upon entering the boutique at Place Vendôme, guests prepare
themselves to enter into a different world. Behind the velvet curtains
opened golden-coloured globes imbedded with velvet padding, placed
in the centre of the rooms as guests indulge in the mystery contained
within. The presentations title is projected on the wall in
an intense burgundy; people instantly sink into the world of curiosity,
fascination, exquisiteness and brilliance.
Two rooms hold a total of seven themes and tales to
tell. The dark and mysterious space arouses absolute wonder and
surprise. The jewels marvellously twinkle and shine.
The new collection is based upon the beauty of animals
in a realistic world as well as a fantastical universe. Each globe
is separated according to a theme, and for each theme there is a
sound that is played in the background, adding a deeper radiance
As we make our way around, we begin with Tales
and Legends, Playful Nature, Bewitching
Snakes, Exotic Parade, Aquatic Waves,
and Wings of Desire, ending at the 2011 ad campaign.
We had set forth into a jungle, rainforest, dream, underwater and
in the air to where a variety of creatures venture and set sail.
Tales and Legends beholds five jewellery
pieces of animals evolving from a world of fantasy. Such a display
permits one to enter an imaginative universe. The fancy and magical
music is lightly played to recreate this original world of wonder.
The centrepiece provokes absolute beauty: the Khepri watch covered
with diamonds, as well as onyx on a white gold surface, has two
pieces designed as wings made from lapis lazuli. The pieces can
close together to easily transform into a simple bracelet, hiding
the watch that is enclosed. Many Boucheron pieces contain hidden
secrets that only the wearer is capable to unveil.
As our imagination is vividly aroused we make our way
to the next globe: Playful Nature. With nine beautifully
displayed pieces, real creatures virtually come to life. A range
of chameleons, snails and frogs glimmer and shine as the sound of
the forest is heard, no longer needing to imagine but only having
to visualize and believe. A ring in the shape of a frog is set with
tsavorites, diamonds and rubies shining on white gold as it wraps
around a cabochon moonstone. Other beautiful forms coming to life
are fascinatingly envisioned as setting free with finery.
Shifting from one globe to another we arrive at the
Bewitching Snakes. The snake design is a famous form
that has constantly appeared in other Boucheron collections. A sexy
and seductive stir is highlighted through such snake figures. One
of eight pieces featured is a necklace in the form of a serpent
with twinkling precious stones that wonderfully brings the creature
to life. Set with spessarite garnets, red and pink spinelles, yellow
sapphires, emeralds and diamonds, it is just one of many pieces
that highlight a luxurious perspective. A small slithering tongue
is added as a touch of detail to the piece; however, with one touch
of an almost invisible switch the tongue can be extendedanother
feature held in secrecy, one that only the wearer would know about.
The sound of slithering snakes can be heard as people witness the
array of elegance.
The adventure has yet begun as guests enter the second
room. The sound of India rings its way into peoples ears as
visitors arrive at their fourth destination: Exotic Parade.
A set of nine pieces are presented in the form of animals from India,
Leaving the land and diving into the deep blue, we arrive
in the Aquatic Waves. A pair of earrings with a range
of colour tourmalines accompanied by diamonds along with purple and pink sapphires is placed in the centre of the collection.
Up to this point, we have actively used our imagination,
landing on earth and diving far down into the sea; however, we continue
our adventure in the air, arriving at the Wings of Desire:
wonderful creations of wings and birds formed to fly and land on
a womans skin as she escapes reality.
A variety of precious stones are used in this collection
including black diamonds, lapis lazuli, sapphires, rubies, emeralds,
aqua-marine and other remarkable pieces forming artistic and glamorous
creations. The assortments of colours are stunningly combined together.
fully conclude the tour, we arrive at the last globe which represents
the 2011 ad campaign. An image of a purple cat holding Boucherons
famous Quatre Bague in its mouth with seductive and luring eyes
staring at the spectators is projected. The Quatre Bague is a well
known Boucheron design that has four different rings coming together
as one with yellow, white, pink and chocolate gold. The picture
of the cat portrays allure, attractiveness and intensity, a few
of many words that have come to define Boucheron jewellery.
Lola Saab is Paris editor of Lucire.